Social Media Specialist

Colliers Project Leaders | Canada; Ottawa; Hybrid; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Flexible work environment

Professional development program

Mentorship program

Volunteer day

Inclusive workplace

Job summary

Colliers Project Leaders in Ottawa is seeking a Social Media Specialist to connect with diverse audiences through storytelling and a data-driven strategy. You will plan, publish, and measure organic and paid content to support marketing goals and recruitment efforts.

The role emphasizes collaboration with the Marketing team, crafting engaging posts for LinkedIn, Facebook, Instagram, YouTube, and more, with a strong focus on analytics and employee advocacy.

Qualifications

• 3–5 years of experience in social media, digital communications, or a similar role.
• Ability to communicate and write in French is a strong asset.
• Proficiency with social media management and analytics tools.

Responsibilities

• Develop, implement, manage, and measure a B2B social media strategy.
• Curate a social media presence that builds meaningful connections.
• Plan, create and share engaging content across Facebook, Instagram, LinkedIn, and YouTube.
• Create an employee advocacy program integrated with internal comms.
• Capture and analyze social media analytics and act on insights.

Skills

Storytelling

Social media strategy

Content creation

Analytics

French writing (asset)

Education

Post-secondary diploma or degree in Marketing/Communications/Journalism/Public Relations or related field

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Overview

Colliers Project Leaders is a team committed to projects that make a difference in communities and for the people who live there.

We deliver capital project solutions that strengthen the built environment, partnering with our clients to bring critical infrastructure and complex building projects to life.

We’ve led over 20,000+ projects that:

• Make cities more livable
• Enhance workplaces
• Create spaces people want to return to
• Improve patient care
• Deliver clean drinking water
• Build a sustainable future

And so much more.

This is where you come in. We’re looking for people to join our team who are passionate about creating more sustainable, resilient and inclusive communities.

If this kind of work resonates with you, you’re in the right place.

Your role

Do you have a love for community and conversation? Do you live and breathe social media? We’re looking for someone with a passion for storytelling that will connect with diverse audiences. You are a strong social listener who has their finger on the point of current online discourse and trends.

You apply creativity and storytelling to our posts and build engagement through a data-driven social media strategy. Working as a valued member of the Marketing team, the Specialist plans, develops, publishes and measures organic and paid social media content that supports the company’s business goals and sector strategies, recruitment efforts and employee engagement initiatives.

Responsibilities

• Develop, implement, manage, and measure a B2B social media strategy through competitive research, platform determination, benchmarking, messaging, social media listening, and audience identification
• Curate a social media presence that builds meaningful connections and encourages community engagement
• Plan, create and share engaging, relevant social media content and campaigns that drive traffic to our website and support our marketing campaigns (via Facebook, Instagram, LinkedIn, and YouTube)
• Create an employee advocacy program that holistically integrates with our internal communications and employee engagement efforts
• Capture and analyze social media analytics, and act on those insights to continuously improve

Qualifications

• Post-secondary diploma or degree in Marketing, Communications, Journalism, Public Relations or a related field, or equivalent work experience
• 3 to 5 years of experience working in social media, digital communications or a similar role
• Ability to communicate and write in French is a strong asset
• Design skills and experience using tools such as Canva or Adobe Creative Suite
• Demonstrated experience developing and executing B2B social media strategies
• Strong understanding of organic and paid social media best practices, particularly on LinkedIn
• Experience planning, writing, publishing and measuring social media content and campaigns
• Proficiency with social media management employee advocacy platforms
• Demonstrated ability to interpret social media analytics and translate insights into recommendations
• Strong writing skills, with the ability to adapt content for different audiences, platforms and objectives
• Excellent editing and proofreading skills
• Proficiency with Microsoft Office, including Word, Excel, Outlook and PowerPoint

Don’t have every single qualification?

We know that some people are less likely to apply for a job unless they are a perfect match. At Colliers Project Leaders, we’re not looking for “perfect matches.” We’re looking to welcome people to our diverse, inclusive, and authentic workplace. So, if you’re excited about this role but don’t have every single qualification

What You Can Expect

• An opportunity to truly impact our communities
• A flexible work environment
• A comprehensive onboarding experience
• Significant professional development, training, and a mentorship program
• A paid volunteer day
• An environment where people feel welcome, heard and included, regardless of their differences
• And much more!

Join our team of difference-makers and help shape the growth of dynamic communities.

Approximate Salary Range for Role: $55,000 to $70,000

Our salary ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all Canada locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.