Social Media Specialist

forcitizenship; Ontario; Hybrid; CAD 61,000 - 68,000; Full time

Job summary

A Canadian not-for-profit organization is seeking a passionate Social Media Specialist to create engaging content that connects newcomers with their new community. This role involves strategic content planning for social platforms like Instagram and TikTok, fostering community engagement, and utilizing analytics to optimize performance. Ideal candidates will have a strong background in social media marketing and a passion for diversity and inclusion.

Benefits

Comprehensive benefits package

Opportunities for professional growth

Dynamic work environment

Qualifications

• At least 2 years of experience in social media marketing.
• Proven track record growing social media accounts.
• Strong copywriting skills with a firm grasp of tone and inclusive language.

Responsibilities

• Showcase experiences to newcomers across Canada.
• Plan and produce content for multiple social platforms.
• Manage community engagement and monitor trends.

Skills

Social media marketing

Storytelling

Community engagement

Content creation

Tools

Meta Ads Manager

Hootsuite

Canva

Job description

Status : Full-time (permanent)

Location : We welcome applicants from across Canada; preference may be given to candidates located in Toronto (Ontario) and Montreal (Quebec).

Reports to : Director, Marketing

Salary Range :

• From CAD $61,000.00 – 67,500.00.
• This range is commensurate with experience, educational background, and skill level.
• The ICC offers a 10% premium for candidates who are bilingual in English & French.

About the Institute for Canadian Citizenship (ICC)

Future Canadians are Canada’s Future. When driven people from around the world bet their dreams on Canada, we all win big. At the ICC we believe that immigration is how we create a Canada that is not only bigger in population but better in its ability to meet the needs of its people – one where everyone can thrive and depend on each other.

Our programs include :

Canoo : Our Canoo app is Canada’s largest welcome and integration service for newcomers, providing unlimited free access to over 2,000 of Canada’s best culture, nature and sport experiences.

Research and Ideas : As the world’s leading voice on citizenship and inclusion, our research, insights and events shape discourse and drive positive change.

If you’re looking for a diverse and exciting workplace, this is it!

Want to learn more about working with the ICC?

Our ICC Handbook is available online and lays out everything you need to know about our purpose, programs, culture, process, and perks.

The ICC head office is in downtown Toronto, with some team members working remotely in various locations. We have satellite offices in Ottawa and Calgary and continue to grow across Canada.

About the Role :

Canoo is looking for a Social Media Specialist who’s passionate about storytelling, community, and cultural belonging in Canada. You’re comfortable on camera , bring a warm, authentic presence, and know how to coach others to shine too.

You thrive in a fast-paced, creative environment , balancing data with intuition. With a test-and-learn mindset , you’re curious and always looking to improve. Most importantly, you care deeply about diversity and inclusion , and want to help newcomers feel seen, heard, and at home.

If you’re ready to use your social media skills to make a real impact—and have fun doing it—we’d love to meet you.

What you’ll love about this role / Responsibilities :

Showcase Canoo experiences to newcomers across Canada at scale, inviting them to discover the best things to see and do in their new home.

Plan, produce, and publish engaging content tailored to Instagram, TikTok, and YouTube, and LinkedIn, with a focus on short-form video.

Develop and execute channel-specific campaigns aligned with acquisition, engagement, and partner visibility goals.

Develop, implement, measure, and optimise campaigns across owned channels and influencer collaborations.

Amplify member perks, national brand activations, and community stories.

Support and scale influencer and UGC campaigns, from sourcing and briefing to publishing and performance tracking.

Manage community engagement and moderation with warmth, inclusivity, and consistency.

Monitor platform trends and cultural moments to keep content fresh, relevant, and aligned with audience interests.

Ensure a consistent, high-quality Canoo brand presence across all social touchpoints.

Track, interpret, and report on performance metrics, using insights to test, learn, and optimise.

What We’re Looking For :

At least 2 years of experience in social media marketing.

Proven track record growing Instagram, TikTok, YouTube, and LinkedIn accounts through organic and / or paid tactics.

Strong knowledge of social media attribution, with experience using UTMs, link tracking, or integrated tools (e.g. GA4, Bitly, Meta Pixel).

Skilled in creating audience-first, trend-aligned content that drives reach, engagement, and conversions.

Experience managing or supporting influencer and UGC campaigns, including sourcing, vetting, and briefing creators.

Ability to write, storyboard, and shoot short-form on-brand video content for TikTok and Instagram Reels.

Familiarity with social ad platforms (Meta Ads Manager, TikTok Ads), even if not a primary responsibility.

Demonstrated ability to tie social metrics to broader organizational KPIs, such as app downloads or partner visibility.

Strong copywriting skills, with a firm grasp of tone, clarity, and inclusive language.

Comfort with basic graphic design tools (e.g. Canva).

Ability to independently shoot content in public settings, with access to appropriate filming equipment (e.g., camera, microphone, tripod).

Strategic Capabilities

Ability to develop and execute channel-specific content strategies that align upward to acquisition, awareness, and engagement goals.

Experience interpreting performance data to optimise content in real time, balancing experimentation with brand consistency.

Capacity to proactively identify and act on social trends, seasonal moments, and cultural opportunities.

Collaborative mindset to work across teams.

Familiarity with community management and moderation best practices.

Awareness of how small details can make a big difference.

Bonus Points If You Have

Understanding of Canadian newcomer journeys and barriers to integration.

Experience building a social-first campaign from concept through to reporting.

Bilingual (English and French).

Experience working with nonprofit, government-funded, or public-interest brands.

Familiarity with tools like Hootsuite, Sprout Social, or Buffer for planning and publishing.

What We Offer :

A dynamic and collaborative work environment.

Comprehensive benefits package, including extended health and dental benefits after 3-months probation.

Opportunities for professional growth and development.

The chance to make a meaningful impact on Canadian society.

Here’s what to expect from our dynamic hiring process :

Screening – We’ll kick things off with a friendly chat to get to know you better and discuss your experience.

Leadership Interview – Meet with our inspiring leaders who will explore your fit within our team and culture.

Reference Checks – We’ll wrap things up by connecting with your references to ensure you’re the perfect match.

Our process is designed to be engaging and informative, allowing you to shine and learn more about working at the ICC at every stage. We can’t wait to see what you bring to the table!

Interested? Great! Please submit your application via this link no later than 5 : 00 PM EDT on August 15, 2025.

A note on AI : Candidates are encouraged to submit applications that reflect their own work and communications skills, without the assistance of AI tools, to ensure a fair assessment of their capabilities.

Please ensure that your application is complete and submitted by the deadline, as only fully completed and timely applications will be considered. Don’t miss out on this opportunity!

We thank all candidates for their interest but only those selected for interviews will be contacted. Applications will be reviewed on an on-going basis.

The Institute for Canadian Citizenship is an equal opportunity employer committed to developing inclusive, barrier-free recruitment and selection processes, and work environments that support a diverse workforce. If you require accommodation measures during any aspect of the recruitment process, we will work with you to address your needs.

The Institute for Canadian Citizenship is committed to ensuring equal access and participation for all people. We strive to provide events and services that are welcoming and accessible to everyone. Should you require an accommodation to better support your interactions with us, please email [e-mail].

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