Social Media Specialist

Primacorp Ventures; New Westminster; On-site; CAD 50,000 - 55,000; Full time

Job summary

Primacorp Ventures Inc. is seeking a Social Media Specialist to plan, develop, and execute social media and content strategies in support of marketing plans and revenue growth.

You will ensure content across social channels and web properties is on-brand, engaging, and optimized for audiences, with a focus on awareness, engagement, and inquiries. The ideal candidate is creative and analytical, process-oriented, and able to work collaboratively and independently in a fast-paced, multi-brand

Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field or comparable experience.
• 3-5 years of experience with online content production and management of brand social channels (multi-brand/location an asset).
• Minimum of 2 years' experience with professional copywriting and/or copy editing.
• Hands-on experience managing major social platforms (Meta/Instagram, TikTok, LinkedIn, YouTube) including publishing, community management, and analytics.
• Experience planning and producing social-first content, including short-form vertical video (Reels, TikTok, Shorts), basic video editing, and simple graphic design (Canva, Adobe Express).
• Experience with social media management and scheduling tools (Hootsuite, Sprout Social, Later, Buffer).
• Experience with paid social campaigns and/or collaboration with media/agency teams is an asset.
• Experience with email marketing, blogging, and broader digital content is an asset.
• Familiarity with keyword research, search engine marketing, and link-building strategies is an asset.
• Working knowledge of web analytics tools (Google Analytics) and tracking, optimization, and ROI reporting.
• Experience with CMS and managing content for a network of standardized independent websites and social media accounts.
• Experience in large organizations and cross-functional collaboration.

Responsibilities

• Planning and executing always-on and campaign-based social media strategies that support brand, enrollment, and retention goals.
• Developing ongoing content (written, visual, and video) for multiple social channels and web properties with emphasis on engagement and retention.
• Owning a social content calendar aligned with marketing campaigns and events.
• Driving positive brand sentiment and marketing strategies to contribute to online inquiries and applications.
• Creating and maintaining social media standards (tone, visuals, accessibility, frequency).
• Creating and updating content for multiple brands, ensuring consistency with brand guidelines.
• Monitoring online conversations and providing insights and recommendations.
• Managing community interactions and escalating issues as needed.
• Creating new social media initiatives that are innovative and audience-focused.
• Collaborating with web, SEO, and digital teams to improve interactivity and conversion.

Skills

Social strategy

Content planning

Analytics

Copywriting

Video editing

Graphic design

Campaign management

Audience engagement

Education

Bachelor's degree in Marketing, Communications, English or related field

Tools

Hootsuite

Sprout Social

Later

Buffer

Canva

Adobe Express

Google Analytics

CMS systems

Job description

Company: Primacorp Ventures Inc

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Social Media Specialist

Schedule: Monday - Friday (Full-Time)

Salary: $50,000 - $55,000 per year

Reports To: Head of Marketing

PRIMARY PURPOSE

The Social Media Specialist will plan, develop, and execute social media and content strategies in support of current marketing plans and revenue growth. You will be responsible for ensuring that content across all social channels and related web properties is on-brand, engaging, and optimized for each audience, with a focus on growing awareness, engagement, and qualified inquiries.

Ideal candidates are creative and analytical, process-oriented, driven to succeed, and able to work both collaboratively and independently in a fast-paced, multi-brand environment.

SPECIFIC RESPONSIBILITIES

Reporting to the Head of Marketing, your key responsibilities will include:

Planning and executing always-on and campaign-based social media strategies that support brand, enrollment, and retention goals.

Developing ongoing content (written, visual, and video) and initiatives for our current and emerging social channels (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms) and web properties, with an emphasis on engagement and retention of visitors and fans.

Owning and maintaining a social content calendar aligned with broader marketing campaigns, seasonal recruitment cycles, and key events.

Developing, promoting, and driving positive brand sentiment and marketing strategies that ultimately contribute to online inquiries and applications.

Defining and documenting standards and best practices for creating and maintaining social media content (tone of voice, visual guidelines, accessibility, frequency, etc.).

Creating, updating, and modifying social media and web page content for multiple brands, ensuring consistency with brand guidelines.

Monitoring and listening to online conversations and reviews across the social web, including the competitive landscape, and providing regular insights and recommendations.

Managing community interactions on social media (comments, messages, mentions, and reviews), responding in a timely, professional manner and escalating issues in line with established protocols.

Creating new social media initiatives and campaigns that are innovative, industry-leading, and aligned with our audience’s interests.

Acting as a knowledge resource and collaborating with web, SEO, and digital teams to make social channels and sites more interactive, engaging, user-friendly, and conversion-focused.

Creating and maintaining relationships with internal stakeholders and external partners to source content (e.g., student stories, alumni success, campus events, employer and community partnerships).

Partnering with campuses, Admissions, Student Services, and HR (as appropriate) to support recruitment, student engagement, alumni relations, and employer branding.

Supporting paid social media campaigns in collaboration with the broader marketing/digital team (briefing, creative input, tracking, and performance review).

Using social media and web analytics tools to track KPIs (reach, engagement, CTR, leads, and conversions), and preparing regular performance reports with insights and recommendations for optimization.

Ensuring that all content complies with brand standards, regulatory requirements, privacy and consent guidelines, and digital accessibility best practices (e.g., alt text, captions, readable layouts).

POSITION REQUIREMENTS

Education and Experience

A Bachelor's degree in Marketing, Communications, English, or a related field, or comparable work experience.

3-5 years of experience with online content production and management of brand social media channels (multi-brand or multi-location experience is an asset).

A minimum of 2 years' experience with professional copywriting and/or copy editing.

Hands-on experience managing major social platforms (e.g., Meta/Instagram, TikTok, LinkedIn, YouTube) including publishing, community management, and analytics.

Experience planning and producing social-first content, including short-form vertical video (Reels, TikTok, Shorts), basic video editing, and simple graphic design (e.g., Canva, Adobe Express).

Experience with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, Buffer or similar).

Experience with paid social media campaigns (Meta Ads, TikTok Ads, LinkedIn Ads) and/or collaboration with media/agency teams is an asset.

Experience with email marketing, blogging, and broader digital content is an asset.

Familiarity with keyword research, search engine marketing, and link-building strategies is an asset.

Working knowledge of web analytics tools (e.g., Google Analytics) and basic understanding of tracking, optimization, and ROI reporting.

Experience with one or more internet-centric CMS systems and managing content for a network of standardized independent websites and social media accounts.

Experience in large organizations and cross-functional collaboration.

Skills and Abilities

Strong organizational skills with a high degree of initiative, creativity, motivation, flexibility, and self-direction; continually seeks to improve the quality and impact of work.

Excellent written, listening, and verbal communication skills, with the ability to adapt tone and style to different brands and audiences.

Proven ability to manage multiple ongoing projects, priorities, and deadlines, and deliver each on time and on budget.

Strong creative thinking and design sense, with an eye for compelling social content and storytelling.

Strong analytical skills with great attention to detail, and the ability to interpret data and translate insights into actionable recommendations.

Up-to-date knowledge of social media trends, platform best practices, and emerging tools within the digital and post-secondary education landscape; demonstrates a proven ability to learn new information quickly.

Commitment to upholding brand standards, protecting reputation, and ensuring compliance with privacy, consent, and accessibility requirements in all social media activities.

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