Social Media Specialist

MATT & NAT; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

MATT & NAT is seeking a Social Media Strategist to enhance their online presence and drive product sales through innovative social media strategies. This role involves content creation, community management, and collaborating with influencers to build brand awareness and customer loyalty. Ideal candidates are creative thinkers with strong communication skills, a proven track record in social media, and a background in marketing or communications.

Qualifications

• 2+ years of experience in a similar role, preferably in fashion retail.
• Strong knowledge of social media platforms and marketing.
• Excellent communication skills in French and English.

Responsibilities

• Create engaging content for social media channels.
• Manage community engagement and respond to customer inquiries.
• Evaluate and report on social media KPIs and recommend improvements.

Skills

Creativity

Communication

Analytical Skills

Organizational Skills

Education

Bachelor’s degree in Marketing, Communications, Journalism or related field

Tools

Microsoft Office Suite

Job description

At MATT & NAT, we count on our marketing department to promote our business and drive sales of our products. We’re looking for an experienced, trendy and social media savvy person to develop and implement our social media strategy with the aim to increase online presence and improve marketing and sales efforts.

You will act as the face of the MATT & NAT brand on our TikTok platform, building brand awareness, following and improving strategy. You will also take care of community management, ensuring superior customer engagement is achieved. The ideal candidate has a solid understanding of how social media channels operate, is an excellent communicator, and a creative writer who can generate consistent and meaningful content on all social media platforms.

Job Description

What you’ll do

You leverage current and emerging social media technologies to create an exceptional online experience for our customers :

• Create engaging and innovative content for all relevant social media channels that attract prospective customers and followers, ensuring adherence to MATT & NAT’s brand guidelines.
• Responsible for executing posts and campaigns across social media platforms such as Instagram Reels and Tiktok, maintaining a constant level of engagement with customers.
• Responsible for growing MATT & NAT’s brand following via social media and for fostering the flow of user-generated content.
• Evaluate and report on social media and content KPIs; testing and measuring initiatives, making recommendations for optimizing content and improving the performance of social media campaigns.
• Partner and create a strong network with influencers and bloggers to reinforce brand positioning, brand awareness and complement our content creation efforts.
• Collaborate with internal stakeholders to recommend and execute effective approaches to paid social content which support campaign objectives.
• Partner with internal departments to monitor the brand reputation by reviewing the customer feedback disclosed via social media and respond to customer inquiries in a timely manner.
• Continually seek out and explore new developments in the social media landscape to more effectively deliver communication, be it via latest social media trends, best practices, and / or new technologies.
• Assist with marketing tasks including scheduling Social media posts, Newsletters and copywriting.

Who you are

• You are a positive and motivated self-starter who enjoys working in a fast-paced environment.
• You are creative in your thinking and like to develop new ideas and campaigns.
• You demonstrate a strong teamwork spirit.
• You have an eye for detail and the ability to juggle multiple projects on tight timelines.
• You are comfortable dealing with ambiguity and adapt quickly to change.
• You demonstrate excellent analytical, communication, and interpersonal skills.
• You possess strong organizational skills and have the capability of managing your own time.
• You are savvy with social media and thrive on social interaction.
• You are resourceful in collecting and generating content on fashion trends and products.
• You are skilled at developing compelling brand and product content.
• You are eager to learn about MATT & NAT’s brand standards and guidelines but are also not afraid to share your ideas and apply your own talent and knowledge.

Qualifications

What you’ll bring

• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• 2+ years of experience in a similar role, preferably in fashion retail.
• Strong knowledge of social media platforms and key success factors.
• Proven track record of cultivating and growing a loyal customer base via social media platforms.
• Excellent communication skills, both written and oral, in French and English.
• Proficient with Microsoft Office Suite.
• Flexible time schedule to attend to the on-demand and real-time nature of social media.

Additional Information

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