SOCIAL MEDIA SPECIALIST

Bayu Buana Travel Services; Markham; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading company in travel services is looking for a mid-senior level social media marketer. The role involves developing marketing strategies, coordinating with departments, and analyzing social media effectiveness to promote the brand and increase engagement. Candidates should have at least 3 years of experience and be proficient with various digital marketing tools.

Qualifications

• 3 years experience in social media marketing.
• Familiar with IG, TikTok, YouTube and other platforms.
• Active on social media with multiple accounts.

Responsibilities

• Develop and implement social media programs.
• Coordinate with departments for effective communication.
• Monitor new platforms and trends in social media.

Skills

Digital Marketing tools

Editing photo & video

Communication skills

Creativity

Initiative

Ability to work under pressure

Teamwork

Proactivity

Job description

• Develop and implement programs on social media in an effort to promote brands, products, programs, events and / or campaigns
• Coordinate with relevant departments to ensure that all products / programs are communicated properly by optimizing the use of social media
• Build and maintain good relations with targeted parties who have influence on social media to support the company's social media activities
• Carry out benchmarking and analysis of various brands that are active in carrying out social media activities
• Continuously monitoring for an update with various new platforms and trend in cyberspace
• Prepare all necessary materials in social media publications
• Planning and budgeting for social media advertising
• Carry out efforts to increase the number of fans / followers and engagement on the company's social media accounts
• Monitoring and evaluating programs that run on social media media coverage and preparing PR valuation following media coverage analysis
• Monitor competitors' efforts and activities in social media activities
• Carry out the necessary administrative tasks in the work unit and keep the work process running accordingly with the applicable SOP.
• Host in social media activities if needed
• Carry out other tasks according to the assignment from the superior

DKI Jakarta

Responsibilities

• Develop and implement programs on social media in an effort to promote brands, products, programs, events and / or campaigns
• Coordinate with relevant departments to ensure that all products / programs are communicated properly by optimizing the use of social media
• Build and maintain good relations with targeted parties who have influence on social media to support the company's social media activities
• Carry out benchmarking and analysis of various brands that are active in carrying out social media activities
• Continuously monitoring for an update with various new platforms and trend in cyberspace
• Prepare all necessary materials in social media publications
• Planning and budgeting for social media advertising
• Carry out efforts to increase the number of fans / followers and engagement on the company's social media accounts
• Monitoring and evaluating programs that run on social media media coverage and preparing PR valuation following media coverage analysis
• Monitor competitors' efforts and activities in social media activities
• Carry out the necessary administrative tasks in the work unit and keep the work process running accordingly with the applicable SOP.
• Host in social media activities if needed
• Carry out other tasks according to the assignment from the superior

Requirements

• 3 years experience in the same field
• Mastering Digital Marketing tools (IG, TIKTOK, YouTube, etc)
• Proficient in editing photo & video on social media or mobile applications
• Active in Social Media and has various Social Media accounts
• Good communication skills, mastering ENGLISH both oral and written
• Have a good sense of art, initiative, innovative and high creativity
• Able to work under pressure, on time, and capable of multi-tasking
• Proactive, fast learner and able to work individually and in teams

The entirety of the PT. Bayu Buana Travel Tbk recruitment process does not inquire any sort of charge for Candidates.

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Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Travel Arrangements

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