Social Media Marketing Specialist

Wildcraft Care; Toronto; Hybrid; CAD 65,000 - 80,000; Full time

Job summary

A natural skincare brand is seeking a Social Media Marketing Specialist in Toronto. This hybrid role involves creating engaging content and building community across platforms like Instagram and TikTok. Ideal for a creative individual with 2+ years of experience in social media, strong video editing skills, and a passion for beauty and wellness. Enjoy a flexible work schedule and a full benefits package.

Benefits

Full benefits package

Flexible work hours

Employee discount

Qualifications

• 2+ years of experience creating social media content.
• Passion for beauty and wellness with awareness of trends.
• Strong video editing skills for short-form content.
• Excellent writing skills with brand-aligned voice.
• Organizational skills to manage content calendar.

Responsibilities

• Create content for social media and paid ads.
• Align content with brand strategy.
• Analyze past campaigns for improvements.
• Manage the social content calendar.
• Engage with the community through comments and DMs.

Skills

Creativity

Video editing

Writing skills

Community engagement

Analytical mindset

Tools

Meta Ads Manager

Analytics tools

Job description

To apply, make sure to read the position and follow the instructions listed below. Thank you!

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Social Media Marketing Specialist

Full-time; 5 days a week

Salary: $65k - $80k

Hybrid position (on-site and remote)

Toronto, Ontario, Canada

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About Wildcraft:

Wildcraft is a Toronto-based natural skincare brand dedicated to creating high-quality, small-batch products using 100% natural ingredients, all at accessible price points. Our office is located in the city’s vibrant West End, where we craft everyday essentials designed to support healthy, nourished skin. We sell our products online and partner with retailers across Canada. Over the past year, we’ve experienced exciting growth, and we’re looking forward to expanding our reach and connecting with even more customers who care about truly natural, effective skincare.

You can learn more about us atwildcraftcare.comand by visiting ourInstagram/TikTok@wildcraftcare

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How to apply:

To apply, please email your resume and portfolio (or links to your social media work) [e-mail] the subject line:Social Media Marketing Specialist

In your email, we’d love to hear:

• Why you’re excited to join the Wildcraft team
• What makes you a great fit for this role
• How you’ve helped other brands grow through social media and/or paid advertising

We can’t wait to hear from you!

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About the position:

Wildcraft is growing, and we’re looking for aSocial Media Marketing Specialistto join our team.

This role is perfect for someone who lives and breathes social media, loves creating content, and is excited to build a strong, engaged community across platforms like Instagram, TikTok, Facebook, and Pinterest. You'll help bring our brand to life through planning, content creation, posting, and community engagement.

You'll also play a key role in our paid media efforts supporting in creative development (static, video, and UGC-style) and learn how to monitor performance to help optimize for results.

We’re looking for someone creative, organized, and eager to experiment. You enjoy working independently, take initiative, and love making content that feels meaningful and personal. This is a great opportunity to have a real impact on a small, fast-growing team and continue building your digital marketing skills.

You’ll work closely with our marketing and creative contractors and report to the Senior Manager of Digital Marketing, collaborating on strategy, creative direction, and execution.

This is a hybrid position, requiring 2 to 3 days per week on-site at our West End Toronto studio.

What you will do:

• Create standout content for social media and paid ads, including images, reels, stories, and captions
• Align content with brand strategy by working closely with the Senior Marketing Manager
• Turn product knowledge into compelling storytelling that resonates with our audience
• Analyze past campaigns to identify what’s working and improve future efforts
• Maintain and manage the social content calendar to ensure everything goes out on time
• Curate a cohesive, engaging Instagram feed that reflects our brand’s personality
• Write sharp, on-brand copy for organic posts and paid content
• Capture original content in-house and during retail visits, including behind-the-scenes and partnership moments
• Edit and produce social-ready assets using raw photo and video content
• Collaborate on paid social campaigns, contributing to copy, creative, and optimization
• Stay up to date on skincare and social media trends to keep content fresh and relevant
• Foster community through thoughtful responses to comments, messages, and DMs
• Use analytics tools to track performance and apply insights to your work

What you bring:

• 2+ years of experience creating social media content (bonus if you’ve worked on paid advertising too)
• A genuine passion for beauty and wellness, with awareness of trends in the space
• Strong video editing skills, especially for short-form content that drives engagement
• A sharp eye for design and the ability to create visually compelling content for Instagram, TikTok, and YouTube
• Excellent writing skills with a consistent, brand-aligned voice
• Organizational skills to manage a content calendar and meet deadlines
• An analytical mindset with the ability to use performance data to guide creative decisions
• Confident engaging with the community through comments and DMs
• A love for storytelling and making brands feel warm, relatable, and real

Bonus points:

• Experience using Meta Ads Manager to run and optimize paid campaigns
• Skilled at capturing original photography that complements the brand aesthetic
• An entrepreneurial mindset, whether you’ve launched a side project, run a small business, or built your own creative brand

What we offer:

• Full benefits package
• Flexible work hours and a hybrid schedule
• A relaxed, casual dress code
• Fun team events and a collaborative work culture
• Summer hours so you can enjoy more sunshine
• Employee discount on all Wildcraft products