Social Media Marketing Officer — Arts & Creativity

Theatre Alberta; Banff; On-site; CAD 60,000 - 90,000; Full time

Job summary

Banff Centre for Arts and Creativity is seeking a Digital Marketing Officer, Social Media, to lead the Centre’s social media strategy and content. You will engage with communities, amplify programs, and support business objectives through robust social media channels.

The role requires a 5+ year track record in social media management, strong SEO knowledge, and excellent communication. This on-site position offers collaboration across departments and opportunities to boost event attendance.

Qualifications

• 5+ years of managing social media channels.
• Undergraduate degree or diploma in communications, marketing, public relations, or related field.
• Knowledge of SEO best practices.
• Experience with budgets and analytics.
• Excellent interpersonal and written communication skills.

Responsibilities

• Develop and execute Banff Centre’s Social Media Strategy.
• Analyze social media metrics to optimize campaigns.
• Plan and publish monthly social content; assess results.
• Segment audiences and align communications with marketing calendar.
• Collaborate with cross-functional teams to showcase artistic training.
• Monitor budgets and optimize spend; boost awareness and attendance.

Skills

Social media management

Analytics

SEO

Budgeting

Communication

Education

Undergraduate degree or diploma in communications, marketing, public relations, or a related field

Tools

Microsoft Office

Job description

Banff Centre for Arts and Creativity is seeking a Digital Marketing Officer, Social Media, to lead the Centre’s social media strategy and content. You will engage with communities, amplify programs, and support business objectives through robust social media channels.

The role requires a 5+ year track record in social media management, strong SEO knowledge, and excellent communication. This on-site position offers collaboration across departments and opportunities to boost event attendance.