Social Media Manager for 10M+ Subs YouTube Channel

Hafu Media Inc.; Toronto; On-site; CAD 80,000 - 100,000; Part time

Job summary

A leading digital media company is seeking a Social Media Manager based in Toronto to oversee content strategy across various platforms. You will create engaging short-form videos, manage community interactions, and help grow new social profiles. Ideal candidates have 2+ years of social media experience and a strong knowledge of TikTok and Instagram. The position offers a part-time contract with a competitive hourly wage and the potential for growth.

Benefits

Direct mentorship from a successful creator

Access to exclusive behind-the-scenes opportunities

Qualifications

• 2+ years experience in social media content creation and platform strategy.
• Strong creative instincts and editing ability for short-form video.
• Deep knowledge of TikTok, Instagram, Shorts, and internet culture.

Responsibilities

• Create original content for various social platforms.
• Manage and grow social profiles from scratch.
• Engage and monitor community interactions.

Skills

Social media content creation

Short-form video editing

Trend spotting

Community engagement

Tools

CapCut

Premiere

Job description

Direct message the job poster from Hafu Media Inc.

About Us

We’re the team behind Hafu Go , one of the Top 5 fastest-growing YouTube channels in Canada , with 11M+ subscribers and over 3B views worldwide . Our content racks up 300M+ views every month , blending science, tech, and chaos into some of the internet’s most viral experiments.

Now, we’re expanding beyond YouTube, building platform-native social content and launching new profiles. This is your chance to shape a major brand from the ground up.

The Role

We’re hiring a Social Media Manager to lead strategy, creation, publishing, and growth across TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new social brand profiles. You’ll create original short-form content, track trends, build cross-platform presence, and lead creator collaboration strategies to grow reach and cultural relevance. This is a content-first, brand-building role with full ownership over a growing social vertical.

Key Responsibilities

• Original Content Creation
• Ideate and pitch platform-native short-form content
• Film and edit social-first videos (not YouTube repurposing)
• Record and publish behind-the-scenes and studio moments
• React to fast-moving trends with quick-turn content
• Use CapCut, Premiere, or similar tools to edit daily content
• Publishing & Channel Growth
• Manage all posts across TikTok, Instagram, Shorts, and Threads
• Launch and grow new social profiles from scratch
• Maintain a weekly publishing schedule and platform roadmap
• Write sharp, engaging, brand-aligned captions and headlines
• Track analytics, test content formats, and adapt strategy accordingly
• Trend Spotting & Cultural Relevance
• Monitor social platforms daily for emerging memes, sounds, and formats
• Propose reactive ideas tied to viral moments
• Stay current on algorithm shifts and evolving platform tools
• Maintain a rolling bank of trend ideas and viral concepts
• Identify creators to collaborate with based on tone, audience, or relevance
• Pitch duets, stitches, collab formats, and cross-post ideas
• Coordinate logistics for in-person or remote collaborations
• Track impact of collabs on audience growth and reach
• Act as a liaison between the brand and other creators to facilitate authentic crossovers
• Community & Brand Voice
• Monitor and engage with followers across platforms
• Highlight notable comments or community reactions
• Maintain brand voice and tone across all public interactions
• Collaborate with the creator to ensure direction and voice stay consistent

Requirements

2+ years experience in social media content creation and platform strategy

Strong creative instincts and editing ability for short-form video

Deep knowledge of TikTok, Instagram, Shorts, and internet culture

Track record launching and growing social profiles or content brands

Excellent writing and hook ideation skills

Experience working with or around creators and influencers

Toronto-based and available for in-person filming and coordination

What You Get

A high-ownership role on one of Canada’s fastest-growing content teams

Direct mentorship and hands-on training from a creator with 11M+ subscribers and billions of views

Access to a behind-the-scenes world most creators never show — including idea development, high-concept shoots, and viral packaging strategy

Opportunities to film in unique environments , experiment with big ideas, and move fast on culturally relevant content

A front-row seat to how high-performance creator businesses operate at scale

Type : Part-time (contract, 20–30 hours / week)

Start Date : ASAP

Term : 3-month contract with potential to extend or grow into a full-time role

Compensation : $18-22 / hour

Seniority level : Entry level

Employment type : Part-time

Job function : Marketing and Sales

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