Social Media Manager for 10M+ Subs YouTube Channel

Hafu Media Inc.; Toronto; On-site; CAD 80,000 - 100,000; Part time

Job summary

A dynamic media company in Toronto is seeking a Social Media Manager to lead strategy and content creation across various platforms including TikTok and Instagram. You will be responsible for developing original short-form content, managing posts, and growing brand presence. This entry-level part-time role offers $18-22/hour, starting ASAP with a 3-month contract that may lead to a full-time position.

Benefits

Mentorship from experienced creators

Unique filming opportunities

Hands-on training in a fast-paced environment

Qualifications

• 2+ years experience in social media content creation and platform strategy.
• Strong creative instincts and editing ability for short-form video.
• Deep knowledge of TikTok, Instagram, Shorts, and internet culture.
• Track record launching and growing social profiles or content brands.
• Excellent writing and hook ideation skills.
• Experience working with or around creators and influencers.

Responsibilities

• Lead strategy, creation, publishing, and growth across social platforms.
• Create original short-form content and monitor trends.
• Manage all posts across TikTok, Instagram, Shorts, and Threads.
• Launch and grow new social profiles from scratch.
• Maintain brand voice and tone across interactions.

Skills

Social media content creation

Editing short-form video

Knowledge of TikTok and Instagram

Writing and hook ideation

Tools

CapCut

Premiere

Job description

About Us

We’re the team behind Hafu Go, one of the Top 5 fastest-growing YouTube channels in Canada, with 11M+ subscribers and over 3B views worldwide. Our content racks up 300M+ views every month, blending science, tech, and chaos into some of the internet’s most viral experiments. Now, we’re expanding beyond YouTube, building platform-native social content and launching new profiles. This is your chance to shape a major brand from the ground up.

The Role

We’re hiring a Social Media Manager to lead strategy, creation, publishing, and growth across TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new social brand profiles. You’ll create original short-form content, track trends, build cross-platform presence, and lead creator collaboration strategies to grow reach and cultural relevance. This is a content-first, brand-building role with full ownership over a growing social vertical.

Key Responsibilities

• Original Content Creation
• Ideate and pitch platform-native short-form content
• Film and edit social-first videos (not YouTube repurposing)
• Record and publish behind-the-scenes and studio moments
• React to fast-moving trends with quick-turn content
• Use CapCut, Premiere, or similar tools to edit daily content
• Publishing & Channel Growth
• Manage all posts across TikTok, Instagram, Shorts, and Threads
• Launch and grow new social profiles from scratch
• Maintain a weekly publishing schedule and platform roadmap
• Write sharp, engaging, brand-aligned captions and headlines
• Track analytics, test content formats, and adapt strategy accordingly
• Trend Spotting & Cultural Relevance
• Monitor social platforms daily for emerging memes, sounds, and formats
• Propose reactive ideas tied to viral moments
• Stay current on algorithm shifts and evolving platform tools
• Maintain a rolling bank of trend ideas and viral concepts
• Identify creators to collaborate with based on tone, audience, or relevance
• Pitch duets, stitches, collab formats, and cross-post ideas
• Coordinate logistics for in-person or remote collaborations
• Track impact of collabs on audience growth and reach
• Act as a liaison between the brand and other creators to facilitate authentic crossovers
• Community & Brand Voice
• Monitor and engage with followers across platforms
• Highlight notable comments or community reactions
• Maintain brand voice and tone across all public interactions
• Collaborate with the creator to ensure direction and voice stay consistent

Requirements

• 2+ years experience in social media content creation and platform strategy
• Strong creative instincts and editing ability for short-form video
• Deep knowledge of TikTok, Instagram, Shorts, and internet culture
• Track record launching and growing social profiles or content brands
• Excellent writing and hook ideation skills
• Experience working with or around creators and influencers
• Toronto-based and available for in-person filming and coordination

What You Get

• A high-ownership role on one of Canada’s fastest-growing content teams
• Direct mentorship and hands-on training from a creator with 11M+ subscribers and billions of views
• Access to a behind-the-scenes world most creators never show — including idea development, high-concept shoots, and viral packaging strategy
• Opportunities to film in unique environments, experiment with big ideas, and move fast on culturally relevant content
• A front-row seat to how high-performance creator businesses operate at scale

Type: Part-time (contract, 20–30 hours / week)

Start Date: ASAP

Term: 3-month contract with potential to extend or grow into a full-time role

Compensation: $18-22 / hour

Seniority level: Entry level

Employment type: Part-time

Job function: Marketing and Sales