Social Media Manager

lululemon; Vancouver; On-site; CAD 103,000 - 136,000; Full time

Job summary

A leading performance apparel company seeks a Social Campaigns Manager to lead global social strategy and campaign execution. The ideal candidate has 8+ years of experience in social media and integrated brand campaigns. Responsibilities include outlining social strategies, facilitating collaboration with teams, and developing creative assets. This role supports a culture of collaboration and requires in-person work at least four days a week.

Benefits

Extended health and dental benefits

Paid time off

Retirement plan matching

Generous employee discount

Fitness & yoga classes

Career development support

Qualifications

• 8+ years in social media with a focus on integrated campaigns.
• Experience in co-creating brand strategies.
• Ability to inspire creativity through briefs.

Responsibilities

• Outline social strategy for global brand campaigns.
• Facilitate input from regional teams.
• Map creative brief and develop social assets.

Skills

Integrated brand campaigns

Social media strategy

Project management

Relationship building

Creativity

Trend awareness

Education

Bachelor's degree in Marketing or related field

Job description

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Social Campaigns Manager will lead the social strategy and execution of global campaigns. This person will work closely with regional, cross-functional teams and agency partners to bring to life some of our most important brand campaigns from start to finish. The ideal candidate will be fluent across all social channels and have substantial experience working on integrated, global brand campaigns.

A day in the life: what you’ll do

• Outline the social strategy for our global brand campaigns in partnership with global and regional brand management, creative, PR and then cascade the approach to regional teams.
• Facilitating input and feedback from regional teams to ensure their needs are met for the campaign while reviewing regional campaign plans to ensure alignment and consistency globally.
• Mapping out the creative brief and deliverables for campaigns as well as shaping the development of social assets and toolkits for regional partners.
• Work with PR to deliver an integrated approach to social that maximizes earned conversation.
• Creating reports and measuring the impact of campaigns against objectives as well as identifying learnings to enable us to improve the effectiveness of our work.
• Partner with platforms and external partners to identify new and innovative ways our key campaigns can be launched on social media, integrating best practices, channel needs, and trends.
• Support with the building out of lululemon’s global social function and establishing ways of working with cross-functional partners as part of our global operating model.
  
  

Qualifications

• 8+ years of working in social, with a specific focus on integrated brand campaigns.
• Proven experience co-creating strategies that support a brand, product, and consumer objectives.
• Skilled at creating briefs that inspire breakthrough creativity
• Aware of the latest trends and best practices in social, digital marketing, measurement, and technology.
• Relationship-building skills to work with numerous internal/external teams and partners.
• Excellent project management skills
• Proven ability to build innovative social strategies that line up with business and brand goals.
• Experience working in a matrixed organization
  
  

Must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Immigration support is potentially available for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$103,500-$135,900 CADannually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.