Social Media Manager

Pearl West; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join Pearl West as a Social Media Manager and lead our organic growth strategies across multiple platforms. You'll create engaging content, drive community engagement, and work within a dynamic team to build brand loyalty through innovative tactics. This role offers a unique opportunity in a fast-paced e-commerce environment where your contributions will directly impact our growth.

Benefits

Competitive salary

Performance-based incentives

Career growth opportunities

Innovative work culture

Qualifications

• 3+ years of experience managing social media for brands, ideally in e-commerce.
• Proven track record of engagement and community building.

Responsibilities

• Plan and create 20+ posts per platform monthly.
• Monitor engagement and optimize community management.

Skills

Content Creation & Storytelling

Analytics & Data-Driven Mindset

Influencer Management

Community Engagement

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Metricool

TikTok Analytics

Meta Business Suite

Google Workspace

Job description

Join Our High-Growth Team and Lead Social Media Strategy

We are a fast-growing e-commerce company with a portfolio of six brands across multiple high-growth channels, including TikTok Shops, Amazon, and direct-to-consumer platforms. Our success is driven by innovation, speed, and data-backed decision-making.

We are looking for a Social Media Manager who is strategic, creative, and results-driven. This role is for someone who does more than just post content—it is for a community builder, brand storyteller, and growth driver.

Who Should Apply?

✔ You have a proven track record of driving engagement and revenue through organic social media strategies.

✔ You are data-driven and analytical, using metrics to refine and optimize content strategies.

✔ You thrive in fast-paced, high-growth environments and are proactive in testing new ideas.

✔ You have a deep understanding of social media trends, content creation, and community engagement.

✔ You are passionate about building brand loyalty and authentic connections with audiences.

Only apply if you are passionate about social media and ready to make an impact.

Role Overview & Key Responsibilities

This role focuses on organic social media growth, community engagement, and content creator collaborations. The primary goal is to build an engaged audience that drives measurable business results. You will be reporting directly to the VP of Marketing.

Success Metrics: 30-60-90 Benchmarks + Monthly Key Performance Indicators (KPIs)

The success of this role will be measured by five key metrics:

• Audience Growth: Achieve a 10% monthly increase in followers across Instagram, TikTok, Pinterest, Youtube and Facebook
• Engagement Rate: Maintain an engagement rate of 4% or higher across all platforms
• User-Generated Content (UGC) & Influencer Impact: Increase UGC submissions by 25% quarterly and drive social media sales each month
• Community Management & Brand Sentiment: Respond to 95%+ of inquiries/comments within 24 hours while maintaining a 95%+ positive sentiment score
• Traffic & Sales: Generate 10,000+ website visits per month and contribute to revenue growth through organic social strategies. Add shop category on our social pages so customers can easily shop
  
  

This role does not focus on paid advertising. The Social Media Manager will collaborate with the performance marketing team, but their primary focus will be organic content creation, engagement, and creator partnerships.

Success Benchmarks (30-60-90 Days)

First 30 Days

• Conduct a comprehensive audit of all existing social media accounts
• Identify quick wins and establish a content calendar
• Learn the current SOP for content creation and fine tune it for scale
• Partner with more content creators and get 5 new creators on board with products & scripts to start filming
• Coordinate with video editor for final edits and schedule for posts on Metricool
• Develop and execute the first round of high-engagement content
  
  

First 60 Days

• Launch at minimum 20 videos per month with at least 10 getting over 5k views. Coordinate with the Influencer Team for repurposing content that is successful with our Brand Ambassadors
• Implement a community-building initiative that increases UGC submissions
• Establish relationships with 10+ content creators to test collaborations
• Optimize response times and engagement strategies
• Finish script writing, content delivery and posting schedule for the next 2 months
• Research ideas, look at analytics and finish schedule for the next quarter. Ensure all videos are sourced with creators for filming to ensure schedule is planned ahead of time and the content arrives back in time
  
  

First 90 Days

• Drive a 10% increase in followers across all key platforms. With the goal to hit 50k new followers each month after first 90 days
• Implement a scalable UGC strategy to enhance content production
• Achieve key KPIs for engagement, traffic, and community growth
• Actively posting 20 videos a month with the following 2 months planned out in advance
  
  

Key Responsibilities

Content & Community Management

• Plan, create, and schedule 20+ posts per platform per month across Instagram, TikTok, Facebook, and Pinterest
• Organize and execute giveaways, contests, and audience engagement initiatives
• Develop high-quality, trend-driven video content, including Reels and TikToks
• Aggressively grow audience reach with a goal of 50K+ new followers and 1M+ views monthly across all platforms
• Collaborate closely with brand, influencer, and performance marketing teams to align on messaging, campaigns, and community-building strategies
  
  

Content Creation

• The main focus of your role is to create content
• This requires research, script writing, sourcing creators, evaluating analytics for posts, co-ordination of getting the content created and working with video editors to get the final post ready. May sometimes include filming yourself and working with different team members
• Write engaging, on-brand captions with strategic hashtag use
• Ensure all content aligns with each brand’s voice and tone, ranging from playful and energetic to sophisticated and wellness-focused depending on the audience
  
  

Creator Management

• Manage our organic content creators with monthly scripts, support & ensure content is delivered on time
• Meet with creators monthly to ensure payment, product, scripts, and videos are completed
• Recruit & Test new content creators for our organic pages
  
  

Posting Schedule

• Maintain a monthly content calendar with at least 20 posts a month. Work on Metricool to schedule out posts, work along side creators & Video editors to ensure monthly schedule is all set to go prior
  
  

Influencer & UGC Strategy

• Work closey with our Influencer Team to coordinate successful partnerships, post collaborative reels with top influencers and evaluate successful videos
• Source, organize, and repurpose user-generated content (UGC)
• Track and analyze affiliate and influencer performance and look for winning angles to repeat across our channels
  
  

Community & Customer Engagement

• Monitor all platforms daily, responding to customer inquiries and comments within 24 hours
• Maintain a 95%+ positive sentiment score in community interactions
• Facilitate live Q&A sessions and product demonstrations
  
  

Analytics & Performance Optimization

• Analyze and report on weekly social media metrics to identify trends and adjust strategies
• Conduct monthly social media audits to uncover optimization opportunities
• Research competitor strategies and implement best practices
  
  

Key Skills & Experience Required

• Content Creation & Storytelling: Strong creative skills in writing, video editing, and brand storytelling
• Platform Expertise: Deep understanding of Instagram, TikTok, Pinterest, and Facebook algorithms and best practices. Familiarity with tools such as Metricool, TikTok Analytics, Meta Business Suite, Slack, and Google Workspace is essential. Bonus if you’ve used Notion or ClickUp
• Influencer & UGC Strategy: Experience in identifying and managing high-performing influencers and UGC
• Analytics & Data-Driven Mindset: Ability to use data and metrics to drive decisions and optimize performance
• Community Engagement: Proven experience in building and maintaining engaged online communities
• Entrepreneurial Mindset You are a clear communicator who thrives in a collaborative team culture. You are resourceful, solutions-oriented, and take ownership of your success
  
  

Requirements

• 3+ years of experience managing social media for brands, preferably in e-commerce or consumer products
• Proven track record of increasing engagement, building community, and driving sales through organic social strategies
• Strong copywriting, video editing, and content creation skills tailored to social media
• Ability to analyze data and adjust strategies based on performance metrics
• Experience working in fast-paced, high-growth environments with a results-driven mindset
  
  

Why Join Us?

• Be part of a high-growth, innovative company expanding across multiple channels
• Work directly with leadership and have a measurable impact on brand success
• A culture that values creativity, data, and experimentation—your ideas matter
• Competitive salary and performance-based incentives
• Opportunities for career growth in a fast-paced, high-impact role
  
  

If you are passionate about building social media communities, driving engagement, and creating impactful content, we want to hear from you.

Apply now and take your social media career to the next level.

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How to Apply

We’re excited to meet you! Here’s our application process:

• Submit your resume and portfolio
• Initial Interview-Shortlisted candidates will be invited for an initial interview
• Skills Assessment-Complete the assessment to showcase your skills and suitability for the role
• Final Interview-Candidates who successfully pass the initial interview will proceed to the final interview with the hiring manager to discuss your experience and how you can contribute to Pearl West’s success
  
  

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