Social Media Manager

Passage; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Passage is looking for a content creator to drive influencer marketing strategies and create engaging social media content aimed at opening educational pathways. The ideal candidate will have a strong background in social media growth and creative content production, contributing to a mission-driven team dedicated to supporting international education. This is a full-time, in-office role requiring a commitment to collaborate with others and innovate in a rapidly evolving environment.

Qualifications

• Proven experience growing social media channels for B2C brands with viewership of 10K+.
• Video filming and editing skills.
• Strong content creation skills across multiple formats.

Responsibilities

• Develop and implement influencer marketing strategies.
• Create and edit short-form video content for social platforms.
• Analyze content performance and iterate based on insights.

Skills

Social Media Growth

Content Creation

Video Filming and Editing

Storytelling

Strategic Execution

Job description

Who we are

Imagine a world where your birthplace doesn’t limit your dreams. That’s what Passage is here to create. We aren’t just a bridge of financial support; we connect families all around the world to life-changing opportunities. We believe in a future where deserving students can pursue their dreams & ambitions—even if their parents don’t have money.

Our mission is bold but simple: by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we’re offering loans to international students and refugees, helping them pursue better education in Canada and unlock a world of possibilities—not just for themselves, but for their families and future generations, too.

Admin: It’s important to note that we maintain an in-office working policy, and we require candidates to either reside in Toronto or be open to relocating to the area and committing to a five-day-a-week in-office schedule.

Who you are

You’re a mission-driven, ambitious individual who wants to win by doing good. You’re passionately curious about the world, empathetic toward others, and driven to create meaningful impact through content creation. You’re a resourceful, ambitious, and creative person. You are a creative thinker with a deep understanding of social media culture and trends and you have the ability to balance creativity with strategic execution.

Most importantly, you’re excited to be part of a small, tight-knit team, working tirelessly to open up educational pathways for deserving students around the globe.

What you will do

• Influencer Marketing Strategy: Develop and implement influencer marketing strategies to align with overall marketing goals.

• Content Creation: Create and edit short-form video content optimized for social platforms (Instagram, Tiktok, Youtube, LinkedIn)

• Storytelling: Strong visual and storytelling instincts, with an ability to craft compelling narratives

• Leverage AI: Leverage AI tools to streamline content creation and increase output without sacrificing quality

• Stay organized & data driven: Analyze content performance and iterate based on insights and trends

• Collaboration: Collaborate with internal teams to ensure marketing efforts align with broader company goals

Qualifications

• Proven experience growing social media channels for a B2C brand, or personally, ideally with a viewership of 10K+

• Video filming and editing skills (or ability to quickly learn)

• Strong content creation skills across multiple formats (short and longform video, social posts, marketing materials)

• Strong ability to balance creativity with strategic execution

Nice to Haves

• Fluency in additional languages—Spanish, Portuguese, Hindi, Tagalog, Vietnamese, Swahili, Arabic, French—enabling deeper connections with our global community.

• Experience thriving in a rapidly changing environment like a startup, with the adaptability to build processes from scratch and pivot as needed\

• Ready & willingness to travel internationally

• Personal connection to international education—maybe you were/are an international student or immigrant yourself.

Ready to join us?

We’re on a mission to make the world a fairer place, one student at a time. If you’re excited to work hard, innovate fearlessly, and collaborate with a high-energy team striving for global impact, we’d love to meet you.

Note: This role is based in Toronto, and requires a five-day-a-week in-office commitment. Applicants must be willing to relocate if they’re not already in the area.

Let’s help shape a future where every dream can thrive—no matter where it’s born.