Social Media Manager

Model / Ctzn; Toronto; Hybrid; CAD 40,000 - 55,000; Full time

Job summary

A creative marketing studio is looking for a Social Media Manager who will oversee social media and community management for multiple venues. This role requires 1-2 years of experience in social media and content creation. The ideal candidate should have strong skills in content creation, photography, and video editing. Working in a hybrid model, you will be responsible for developing strategies, managing accounts, and creating engaging content.

Benefits

Upskilling support for long-term employees

Flexible working hours

Creatively engaging work environment

Qualifications

• 1-2 years of experience in Social Media & Content Creation.
• Basic photo editing skills required.
• Familiar with basic editing for IG Reels.

Responsibilities

• Manage social media accounts for 7+ venues.
• Develop and implement social strategy & content calendar.
• Create engaging social content including videos and posts.

Skills

Social Media Management

Content Creation

Photography

Video Editing

Tools

Adobe Suite

Analytics Tools

AI Tools (ChatGPT, Midjourney)

Job description

Reporting to : Director of Brand & Marketing

Required : 1-2 years of experience in Social Media & Content Creation

Social Media Tab : This tab covers all F&B expenses for shoots & content gathering, ensuring nothing comes out of pocket and facilitating a frictionless in-venue process.

Great to have : Video + Editing Skills, F&B Experience is an asset

Hybrid Role : 3 days in office (Mon, Tue, Thurs)

• Role may require alternate working hours (e.g., weekend brunch shoots). We track this time to ensure you get it back as time off and/or WFH.

About Us : Model / Ctzn is a creative studio managing Design & Build, Brand & Marketing for Toronto-based cocktail bars and restaurants. Our small internal team includes Marketing & Branding, Graphic Design, Illustration, Music Curation & Social Media, often collaborating with freelance creatives to keep content fresh & original. We support upskilling and cover some course costs for long-term employees. Working with the Director of Brand & Marketing, you’ll oversee the full content lifecycle: strategy, ideation, execution, analytics, and optimization.

As Social Media Manager, your responsibilities include:

Social Media & Community Management

Managing Facebook, Instagram, Google, Yelp, Trip Advisor, TikTok across 7+ venues

Developing and implementing a comprehensive social strategy & content calendar aligned with company objectives

Creating tailored strategies for each venue (Instagram-focused)

Leading development of key events, partnerships, and seasonal campaigns

Identifying trends, audience insights, and competitor activity to inform strategy

Content Creation :

We seek someone skilled in content creation and photography; video skills and basic editing are assets. The right candidate should be familiar with basic editing for IG Reels.

Creating engaging social content: videos, carousels, static posts, behind-the-scenes, UGC, live content (Food & Drink, Atmosphere, Lifestyle)

Basic photo editing skills required; access to Adobe Suite

Writing engaging, brand-aligned copy

Knowledge of AI tools like ChatGPT, Midjourney is a plus

Influencer management: building relationships with media, influencers, and industry partners in coordination with venue teams

Knowledge of Meta Ads / Boosted Posts

Tracking performance with native and third-party analytics tools

Analyzing data to optimize content and engagement strategies

Additional responsibilities include:

• Meeting deadlines within Creative Studio
• Preparing weekly agendas for meetings
• Presenting and discussing projects within time limits
• Ensuring all tasks and projects are documented and scheduled
• Participating in workshops and upskilling initiatives

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitality

This job is active and accepting applications.