Social Media Manager

Wallarm; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A technology-driven company is looking for a Social Media Manager to enhance their presence across key social platforms. The role involves developing content strategies, engaging with tech communities, and measuring campaign impacts. Candidates should have 3-5 years of experience in social media management, strong storytelling ability, and a data-driven approach. This position offers a competitive salary, remote work flexibility, and opportunities for growth.

Benefits

Competitive salary

Performance-based bonuses

Paid days off

Medical insurance

Working equipment

Qualifications

• 3-5 years of experience managing social media for B2B SaaS or technical products.
• Strong storytelling skills for short-form formats.
• Ability to optimize content for engagement and conversions.

Responsibilities

• Own Wallarm's social media roadmap across various platforms.
• Create and schedule high-performing content.
• Track KPIs to measure the social media performance.

Skills

Social media management

Copywriting

Understanding of social media trends

Data-driven mindset

Verbal and written English

Tools

LinkedIn Analytics

HubSpot

GA4

Metabase

Job description

Job description

Short facts about us :

We are a global remote-first team of 150 people on 4 continents and in 10 countries.

We have been protecting our clients since 2016.

The company has raised over $10M in investments.

More than 200 customers around the world including Fortune 500 Nasdaq and high-growth startups choose Wallarm to protect their API and web applications.

The company passed Y Combinator the most prestigious incubator in Silicon Valley from which Dropbox Stripe Docker etc. came out.

About the role :

We’re looking for a Social Media Manager to own and scale Wallarm's presence across LinkedIn, X (Twitter), YouTube, Reddit and emerging tech / discovery platforms. This is a hands-on strategic role embedded in the growth team focused on turning content campaigns and insights into reach, engagement and high-quality traffic that fuels Product Qualified Leads (PQLs), Digital Pipeline Qualified Leads (DPQLs) and brand affinity across the buyer journey.

You’ll work closely with Product Marketing, Design, Growth and SEO to amplify content, create social-native assets and support digital experiments. Over time this role can evolve into a Social and Community Lead with ownership of team tooling and performance across channels.

Key Responsibilities

• Strategy & Execution
  • Own Wallarm’s social media roadmap across LinkedIn, X, YouTube, Reddit and other relevant discovery channels.
  • Create and schedule high-performing content aligned to product milestones, thought leadership, SEO and growth campaigns.
  • Develop a distinct brand voice and narrative that balances technical credibility, value delivery and engagement.
  • Design or brief visuals, clips, carousels and memes that make technical topics scroll-stopping.
• Growth & Distribution
  • Run experiments to test virality, format performance, tone and timing; optimize for reach, engagement, clicks and conversions.
  • Distribute product content (e.g. new features, changelogs, PG / Playground demos) in ways that drive usage and self-serve interest.
  • Engage with influencers, developer / security communities and ecosystem partners to expand reach.
  • Support competitive and outbound campaigns with social targeting and positioning.
• Measurement & Reporting
  • Track KPIs including reach, engagement, CTRs, traffic, follower growth and campaign impact on PQLs / DPQLs.
  • Use tools like LinkedIn Analytics, X analytics, GA4, HubSpot and Metabase to report on social performance.
  • Regularly synthesize learnings and trends to inform content strategy, creative direction and channel investment.
• Leadership & Collaboration
  • Collaborate with product marketing, SEO and demand gen to ensure alignment and amplification of major initiatives.
  • Lay the foundation for social ops at Wallarm: content calendars, asset workflows, templates and tooling.
  • Lead contractors, freelancers or agency partners as needed for scaling content or campaign support.

Job requirements

Must-Have Skills :

• 35 years of experience managing social media for B2B SaaS, developer tools, cybersecurity or technical products.
• Strong copywriting and storytelling skills, especially for short-form high-context formats.
• Understanding of social media trends, engagement psychology and channel-native content strategies.
• Experience turning product, technical and SEO-driven content into engaging social narratives.
• Data-driven mindset with ability to test, learn and optimize.
• Comfortable working independently, owning both execution and strategy in a fast-paced environment.
• Strong verbal and written English

Nice-to-Have Skills :

• Experience in cybersecurity, PLG SaaS or targeting technical personas.
• Ability to repurpose or script short-form video demo clips or product explainers.
• Familiarity with LLM-powered content generation or social automation tools.
• Previous work on memes, community virality or niche Twitter / X audience growth.

What We Offer :

• A growth-critical role shaping Wallarm’s voice and reach in a high-intent technical market.
• Fully remote, async-friendly culture.
• Competitive salary and performance-based bonuses
• Paid days off.
• Medical insurance.
• Working equipment.
• Room to grow into a team lead or community content hybrid role.
• The chance to experiment with bold ideas, move fast and see your work directly impact revenue and reach.

All done!