Social Media Manager

22 Media Labs; Toronto; Hybrid; CAD 42,000 - 66,000; Part time

Job summary

22 Media in Toronto is seeking a Social Media Manager to be the founder's right hand and touch nearly every part of the agency—from client content to shoot logistics and our own brand.

You should have a portfolio of social media work, love growing accounts, and be excited about strategy and trends. This role starts part-time with a path to full-time, with in-person days 1–2 per week for strategy and shoots.

Qualifications

• Portfolio of social media work with growth examples.
• Interest in social strategy and current trends.
• Self-starter with initiative and leadership in team projects.
• Excellent organization and multi-tasking across campaigns.
• Creative with strong eye for Instagram/TikTok performance.
• Comfortable on camera and able to present content confidently.
• Clear, professional communication with clients and team.
• Access to in-person strategy days in Toronto 1–2 days weekly.
• Willing to dive in early and own accounts and creatives.

Responsibilities

• Manage day-to-day posting across client accounts.
• Create content: captions, carousels, stories, and visuals.
• Design graphics for posts, carousels, and stories.
• Appear on camera for client and company content.
• Own and grow the 22 Media agency account.
• Coordinate photo/video shoots: scheduling, lists, locations.
• Light video/photo editing to post-ready content.
• Support client communications and calls.
• Track platform changes and trends; propose ideas.
• Use Claude to enhance strategy and content.

Skills

Portfolio of social media work

Growth mindset

Strategy interest

Trend awareness

Self-starter

Highly organized

Creative

On-camera presence

Professional communicator

Tools

CapCut

Canva

Native platform editors

Claude (AI)

Job description

22 Media is a boutique social media agency working with wellness, beauty, CPG, food, and medspa brands. We handle organic content strategy, short-form video, content creation, and paid social for a growing roster of clients.

We're a small team and we're growing fast. We want someone who's excited to grow with us, take on more as the agency scales, and help shape what 22 Media becomes.

The role

We're looking for a Social Media Manager to be the founder's right hand. This isn't a scheduling-only job - you'll touch nearly every part of the agency, from client content to shoot logistics to our own brand. The single most important thing you'll do is keep everything coordinated and moving: clients, contractors, shoots, calendars, and deliverables.

You'll work directly with the founder and grow with the agency. As we scale, the role scales with you.

What you'll do

• Manage day-to-day posting, carousels, and stories across client accounts
• Create content for clients: capturing, drafting captions, building carousels, and assembling stories
• Design graphics for posts, carousels, and stories
• Appear on camera in content for clients and for 22 Media's own channels
• Own and grow the 22 Media agency account
• Coordinate photo and video shoots - scheduling, shot lists, locations, talent, and follow-through
• Do light video and photo editing to get content post-ready
• Support client communication, including email correspondence and joining some client calls
• Stay on top of platform changes, emerging trends, new formats, and the creators worth watching - and bring those ideas to the team
• Use AI tools like Claude in your day-to-day work - and explore new ways to apply them to social media strategy and content
• Jump in wherever the agency needs it as we grow

Who you are

• You have a portfolio of social media work you're proud of - content you've created, accounts you've grown, or campaigns you've run (required)
• You love social media and get excited about growing accounts, not just posting to them
• You're interested in strategy - why something works, not just making it look pretty
• You genuinely understand what's happening on social right now: the trends coming up, the formats taking off, and the creators to follow
• A self-starter who takes initiative - you were the person who always ended up leading the group project, and you liked it
• Highly organized and on top of it; you keep many moving pieces on track without being chased
• Creative, with a strong eye for what performs on Instagram and TikTok
• Comfortable and natural on camera
• Proficient with content tools (e.g. CapCut, Canva, and native platform editors) and eager to pick up new ones
• You have a solid understanding of Claude and are curious about how AI can be used for social media - you want to learn and experiment
• A clear, professional communicator with clients and collaborators
• You don't need years of agency experience - but you have the base skill set and you want to dive in
• Able to be in Toronto 1-2 days per week for in-person strategy days and shoots
• Work directly with the founder and shape how the agency grows
• Real ownership over accounts and creative, not just execution
• Part-time to start, with an expected path to full-time
• Hands-on exposure to strategy, content creation, paid social, and client management