social media manager

Minimum Requirements

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years in Agricultural machinery
• 3 years to less than 5 years of experience

Level of Expertise

• Assistant

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Market business services
• Write and edit press releases, newsletters and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Work with minimal supervision

Computer and Technology Knowledge

• Microsoft Publisher
• Adobe Illustrator
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Database software
• Presentation software
• LinkedIn
• MS Office

Area of Specialization

• Advertising
• Communications
• Market research
• Media relations
• Public relations
• Digital media

Work Conditions and Physical Capabilities

• Work under pressure

Personal Suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

• Disability benefits
• Life insurance
• Registered Retirement Savings Plan (RRSP)
• Free parking available
• Paid time off (volunteering or personal days)