social media manager

Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience: 3 years to less than 5 years

Work setting:

• Cultural organization
• Professional association or organization

Budgetary responsibility:

• 1,500,001 - $4,000,000

Tasks:

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Develop promotional materials
• Manage contracts
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Copywrite

Certificates, licences, memberships, and courses:

• Google AdWords Certification

Computer and technology knowledge:

• Microsoft Visio
• Adobe Illustrator
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Project management software
• MS Windows
• Google Drive
• LinkedIn
• MS Office
• WordPress

Area of work experience:

• Project coordination

Area of specialization:

• Project management
• Advertising
• Communications
• Market research
• Brand management

Security and safety:

• Basic security clearance
• Confidential security clearance

Work conditions and physical capabilities:

• Fast-paced environment
• Overtime required
• Work under pressure

Own tools / equipment:

• Computer

Personal suitability:

• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Reliability
• Creativity
• Accountability