Social Media Lead [NADA]

Elevate Social Impact Hub; Vancouver; Remote; CAD 45,000 - 55,000; Full time

Job summary

A community-focused impact organization is seeking a Social Media Lead to enhance its storytelling and outreach efforts. This full-time role focuses on managing social media platforms, content creation, and driving community engagement. Ideal candidates will have 3-5 years of experience in marketing or communications and a passion for the package-free movement. The compensation ranges from $45K to $55K annually and includes a dynamic work environment with remote options.

Benefits

20% staff discount on groceries

Access to Employee Assistance Program (EAP)

Flexible scheduling

BYOC (Bring Your Own Computer) Policy

Qualifications

• Minimum 3-5 years experience in communications, copywriting, journalism or marketing; experience in the food industry is an asset.
• Strong technical proficiency in both Mac and PC environments.
• Exceptional communication and people skills.

Responsibilities

• Manage, coordinate, and execute purpose-driven social media marketing campaigns.
• Write copy for social media channels, blog posts, and newsletters.
• Identify and be reactive to social media trends and opportunities.

Skills

Social media management

Copywriting

Customer engagement

Content creation

Communication skills

Education

Diploma or undergraduate degree in Marketing or Communications

Tools

Adobe Creative Suite

Social media scheduling tools

Job description

Passionate about the package-free movement, food systems, and sustainability? Do you live and breathe social media & have a desire to use these platforms for good? Nada is looking for a digital superstar to join our team! If you have a keen eye for detail and want to expand your knowledge into a hands-on marketing role with a focus on customer education, impact storytelling, and all things food systems, this job is for you!

We’re looking for a Social Media Lead to join our Marketing Team. This is a full-time communications role with a focus on social media platform management, content creation, campaign execution, and digital storytelling to build and manage Nada’s online and in-person communities. The right person is excited about taking action for the climate, wants to work for a company that is driving positive systems change, and considers themselves an ‘action’ person. We’re looking for someone who loves storytelling, is solutions-oriented, and can take initiative in an ever-changing start-up environment.

About Us

Nada is a package-free grocery store & delivery service on a mission to connect people to just food – championing a community food system by linking buyers to suppliers and offering healthy, unpackaged products in upcycled containers. Our vision is Healthy people = Healthy planet: where people link their food choices to the health of themselves and the environment. As a certified B-Corporation and 1% For The Planet member, Nada is committed to both environmentally and socially responsible business practices. Nada has diverted more than one million single-use containers from landfills and has been recognized in the Globe & Mail, New York Times, and Wall Street Journal for our community-based food systems work and circular supply chain.

The Role

Nada’s Marketing Team is responsible for education and storytelling. In addition to content creation, social media management, and digital campaign management, the Social Media Lead will play an essential role in communicating Nada’s impact, mission, and values. Reporting directly to the Marketing Manager, you will be working closely with our Digital Media Lead, Graphic Designer, and Videographer. You will play an integral role in making sure that Nada’s customers, communities, and partners are happy and stoked to be a part of the package-free movement!

Responsibilities

• Manage, coordinate, and execute purpose-driven social media marketing campaigns and calendars, from ideation to execution
• Grow Nada’s audiences both online and in-store to drive traffic to our online store, retail store, and website
• Write copy for all social media channels, blog posts, and newsletters & develop social media toolkits
• Translate company impact metrics and supply chain stories into social media posts and newsletters
• Provide customer support and strategic engagement for customers using social media platforms as a communication channel
• Build and execute social media campaigns for online events and workshops, in order to ensure we’re engaging pre, during, and post-events
• Identify social content collaboration and takeover opportunities with influencers and partners
• Lead on measurement and delivery of all social media KPIs monthly, quarterly and annually to continuously refine the plan in order to deliver and exceed our goals

What a Week in this Role Could Look Like

• Contacting 1% for the Planet partners for event ideation and content creation
• Coordinating and facilitating online events, panel discussions, or workshops with suppliers & community partners
• Building online relationships with brand advocates, partners and customers, while bringing Nada’s voice to all correspondence
• Spending time identifying ways we can support & amplify suppliers & community partners, with a focus on topics surrounding food systems, circular economy, food equity & justice, and waste reduction
• Identifying and being reactive to social media trends and opportunities – if you know the Bernie mittens meme you’re on the right track!

Desired Qualifications & Skills

• Minimum 3-5 years experience in communications, copywriting, journalism or marketing; relevant experience in the food industry is an asset
• Diploma or undergraduate degree in Marketing or Communications
• Strong technical proficiency working in both Mac and PC environments, and expert skills using the latest software packages, including Adobe Creative Suite
• Up-to-date on the latest standards, changes, and trends in copy, SEO, and visual design
• Demonstrated ability to stay organized and work independently; ability to give and receive valuable design feedback
• Exceptional communication and people skills; demonstrated ability to manage customer, community, and supplier relationships and obtain required information when necessary
• Ability to communicate scientific information to general audiences and posting accurately while using best practices.
• Self-driven and motivated to take initiative, solve problems, and improve processes
• Team-player with excellent interpersonal skills and a positive attitude
• Excellent verbal and written communication skills, including impeccable spelling and grammar;
• Experience with Later, photography, and paid social media advertising are an asset

Compensation, Benefits, and Work Environment

• Compensation based on experience, $45K – $55K/year
• 20% staff discount on all groceries
• Access to Nada’s Employee Assistance Program (EAP) & Headspace app
• Dynamic work environment including remote & flexible scheduling
• Since we don’t believe in adding to landfills we have a BYOC (Bring Your Own Computer) Policy.

How to Apply

The deadline for submissions is Sunday, May 9th at 11:59 PM PST.

Nada is committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: Aboriginal peoples, visible minorities, all religions and ethnicities, persons with disabilities, LGBTQIA2S+ persons, and all others who may contribute to the further diversification of ideas.

If you require special accommodations at any stage of the recruitment process, please indicate this in your cover letter.

Digital Tech Internship Grant Eligibility

Nada is applying for theDigital Tech Internships grant funded by Innovation, Science and Economic Development Canada as part of theirDigital Skills for Youth (DS4Y) Program and they have specific requirements for this grant. Please select the checkboxes in the Application Questions that are relevant to your current status. Candidates who meet the grant’s eligibility criteria will be prioritized.