Social Media & Influencer Marketing Specialist

General Motors; Markham; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

General Motors is seeking Social Media & Influencer Marketing Specialists to drive social media and brand engagement for Cadillac, Buick, Chevrolet, and GMC. The successful candidates will manage social presence, execute innovative campaigns, and work closely with internal teams and agencies. This hybrid role requires a bachelor’s degree and substantial experience in social media management.

Benefits

Paid time off including vacation days and holidays

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan contributions

GM Vehicle Purchase Plan

Qualifications

• 3+ years in social media (campaign support or community management).
• Strong understanding of brand language and tone of voice.
• Exceptional written and verbal communication, presentation skills.

Responsibilities

• Brief social media agencies on objectives and expectations.
• Plan, deliver, and execute evergreen social strategies.
• Coordinate the planning and execution of influencer content.

Skills

Communication Skills

Project Management

Adaptability

Social Media Expertise

Education

Bachelor’s degree in Marketing, Public Relations, Communication, Business, or a related field

Tools

Brandwatch

Social Media Platforms (Meta, Instagram, TikTok, YouTube)

Job description

We are seeking motivated and detail-oriented Social Media & Influencer Marketing Specialists to help drive the social media and brand engagement strategies for GM Brands.

With three positions available, you will support the Cadillac, Buick, Chevrolet, and GMC brands.

As a social-first thinker with a passion for digital trends , you will play a pivotal role in managing our social presence across platforms and executing best-in-class campaigns that resonate with each brand’s unique customer demographics.

Responsibilities:

• Agency Collaboration: Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs, including the evaluation and management of Social boosting budget.
• Content Planning: Collaborate with agencies and the Global team to plan, deliver and execute evergreen, always on social strategy and content, along with influencer strategies. This includes evaluating the need and requirements of securing content-creators and influencers at any off-site/partnership events where brands are present to ensure amplification.
• Influencer Management & Execution: Coordinate the planning and execution of brand and partnership/sponsorship influencer content, including all reviews and approvals with key stakeholders, vehicle coordination and content execution.
• Content Calendar Management: Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs. Ensure timely content uploads through the content planning tools, effectively coordinating paid and owned content.
• Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.
• Community Development & Advocacy Fostering : Support the overarching development of loyal customers/follower base within the social media community across platforms and interest groups including working with influencers to foster macro/micro and UGC communities.
• Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.
• Collaboration: Work with team members, partner agencies, and GM stakeholders during all phases of content development to drive successful execution.
• Metrics Reporting: Collaborate with analytics team and agencies to coordinate and deliver monthly metrics and insights reports to inform future creative and content strategy.
• Platform Engagement: Participate in meetings with global teams and social platform partners to discuss best practices and innovative content strategies.
• Brand Consistency: Ensure all social channels reflect the proper brand tone and voice.
• Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.
• Global Coordination: Work with global teams to align content sharing and market strategies.
• Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels and other brand channels, within GM.

Requirements:

• Experience: 3+ years in social media (campaign support or community management).
• Platform & Social Best Practices Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.), best practices and trends.
• Knowledge of Social Listening and reporting tools such as Brandwatch is encouraged
• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Drive for results and gets things done: High Capacity, High Quality Output, High Sense of Urgency.
• Collaboration: Ability to work effectively with diverse teams.
• Proactive Approach: Initiative to drive results and problem-solve effectively.
• Education: Bachelor’s degree in Marketing, Public Relations, Communication, Business, or a related field.

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
• Healthcare, dental, and vision benefits;
• Life insurance plans to cover you and your family;
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
• GM Vehicle Purchase Plan for you, your family and friend

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.