Social Media & Influencer Manager

Vibrant Naturals; Calgary; On-site; CAD 50,000 - 65,000; Full time

Job summary

A vibrant health and wellness brand in Calgary is seeking a Social Media & Influencer Manager to elevate their online presence. You will lead content creation for various platforms, engage the community, and manage influencer relationships. The ideal candidate has 2-3 years in social media management, particularly in the health and wellness sector, and is passionate about creating a thriving online community. This position offers a competitive salary and a flexible work schedule.

Benefits

Fun and inclusive work environment

Flexible working schedule

PTO to promote work-life balance

Access to supplements and swag

Opportunity for growth

Qualifications

• 2-3 years of social media management experience, ideally in health and wellness.
• Strong understanding of major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest).
• Excellent communication skills and ability to maintain an engaging brand voice.

Responsibilities

• Develop and schedule engaging content across social platforms.
• Engage with followers to build an active online community.
• Collaborate with influencers to create authentic promotional content.

Skills

Social media management

Content creation

Community engagement

Influencer relations

Analytical skills

Tools

Canva

Adobe Creative Suite

Job description

About Us:

At Vibrant Naturals, our mission is to help people live a more vibrant life through nutritious and delicious wellness solutions. As we grow, we’re looking for a creative and detail-oriented Social Media & Influencer Manager to help us elevate our online presence and connect with our growing community.

Job Overview: We are looking for a creative, results-driven Social Media Pro to lead the daily operations of our social media channels and engage with our growing community. This person will manage our brand across Instagram, Facebook, TikTok, and YouTube, helping to drive brand awareness, foster customer loyalty, and enhance our social presence. The ideal candidate is passionate about health, fitness, and wellness, skilled in social media strategies, and experienced in creating engaging content.

Key Responsibilities:

Content Creation & Publishing:

• Develop, design, create, and schedule scroll-stopping content tailored to each social platforms (Instagram, TikTok, YouTube, and Facebook) that aligns with our brand voice and aesthetic.
• Work with Creative Studios to produce content
• Craft posts, stories, reels, and videos to maximize reach and engagement.

Community Engagement:

• Actively engage with followers by responding to comments, messages, and mentions. Build and nurture an active online community, enhancing customer loyalty through personalized interactions and encouraging brand advocacy.
• Identify opportunities for creative commenting and viral engagement to insert Vibrant Naturals into cultural conversations.

Influencer Relations:

• Collaborate with influencers to create authentic content that promotes our brand and products.
• Manage influencer campaigns and track performance to ensure they meet brand objectives.

Social Media Strategy:

• Help define and implement a cohesive social media strategy that aligns with marketing goals.
• Stay up to date with the latest social media trends, tools, and platform updates, and proactively recommend innovative ideas to keep Vibrant Naturals ahead of the curve.

Performance Tracking & Reporting:

• Monitor key social media metrics (e.g., engagement, reach, conversions) and analyze the effectiveness of campaigns. Provide regular insights to optimize future content and strategies.

Collaboration with Teams:

• Partner with the marketing, creative, and product teams to launch and promote new products, campaigns, and brand initiatives.

Content Innovation:

• Brainstorm creative ideas to push the envelope on content, ensuring our brand remains fresh, authentic, and resonant with our target audience. Take advantage of trending topics, challenges, and viral moments to integrate into our strategy.

Skills & Qualifications:

• 2-3 years of social media management experience, ideally in the health and wellness or fitness space.
• Strong understanding of major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest).
• Proficient in content creation and editing tools like Canva, Adobe Creative Suite, or similar.
• Excellent communication skills and an ability to maintain an engaging brand voice.
• Proven track record of growing social media communities and driving engagement.
• Familiarity with social media analytics tools and ability to leverage data for strategy improvement.
• Passionate about health and wellness with a deep understanding of the industry.

Benefits:

• Fun and inclusive work environment with a super collaborative team
• Competitive salary based on experience
• Flexible working schedule
• PTO because work-life balance is important
• Access to all the Vibrant supplements and swag
• Opportunity to grow as we scale—this is a foundational hire
• Direct impact on a fast-growing, vibrant health & wellness brand

Salary Range: $50,000 - $65,000+ (depending on experience)