Social Media & Influence Specialist

Nestlé SA; Montreal; On-site; CAD 65,000 - 85,000; Full time

Job summary

Nestlé SA seeks a Social Media Strategist for its Nespresso brand in Montreal. The role involves leading social media and influencer strategies to enhance brand visibility and engagement. Candidates should be bilingual with over 5 years of experience, proficient in managing social media platforms, and familiar with Consumer Packaged Goods or luxury goods. The company promotes diversity and offers a comprehensive benefits package, including health and dental coverage, alongside learning and development opportunities.

Benefits

Health and Dental benefits starting on day one

Company matched pension plan

Flexible and hybrid work arrangements

Access to Educational Assistance & Tuition Reimbursement

Free Nespresso Coffee Machines and monthly coffee credit

Access to the Discount Company store with Nestlé products

Qualifications

• Bilingualism in English and French language skills are required.
• Over 5 years of experience in related roles.
• Familiarity with Consumer Packaged Goods or luxury goods is advantageous.

Responsibilities

• Lead the planning, development, and execution of social media and influencer strategies.
• Develop and implement a comprehensive content strategy across social channels.
• Manage influencer campaigns, both earned and paid.

Skills

Bilingualism in English and French

Experience in social media management

Strong analytical skills

Tools

Sprinklr or other social media management tools

Job description

Position Snapshot
Business area: Nespresso
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp certification - joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate

What to Expect:

You will lead the planning, development, and execution of social media and influencer strategies using an integrated approach that combines owned, earned, and paid tactics. Your efforts will maximize brand awareness and engagement, ultimately driving conversion and retention among prospects and club members.

A day in the life:

• Social Media Channel Strategy:
  • Develop and implement a comprehensive content strategy across social channels including Facebook, Instagram, Pinterest, and TikTok
  • Maintain a curated social media editorial calendar in collaboration with agency
  • Ensure key brand moments are effectively amplified via social media
  • Oversee the production of high-quality, engaging content
  • Develop a comprehensive amplification strategy with agency
  • Conduct detailed analysis and reporting on performance
• Lead the influencer marketing strategy in Canada, finding opportunities to boost brand presence
• Identify and collaborate with key influencers to expand the brand's reach and build trust with prospects and community members
• Manage influencer campaigns, both earned and paid, coordinating projects from conception to deployment with agency
• Evaluate the effectiveness of influencer marketing initiatives through key performance indicators assessment
• Work closely with the CRC & Social Media Community team, collaborating on consumer engagement across social channels

Role Requirements

• Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market
• Over 5 years of experience in related roles
• Familiarity with Consumer Packaged Good or luxury goods is advantageous
• Proficiency in managing and analyzing social media platforms such as Facebook, Instagram, TikTok, and Pinterest

Preferred Skills

• Experience with Sprinklr or other social media management tools
• Demonstrated passion and enthusiasm for social media and influencer marketing
• Strong analytical skills to interpret data and inform strategies
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

Position Snapshot
Business area: Nespresso
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp certification - joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate

What to Expect:

You will lead the planning, development, and execution of social media and influencer strategies using an integrated approach that combines owned, earned, and paid tactics. Your efforts will maximize brand awareness and engagement, ultimately driving conversion and retention among prospects and club members.

A day in the life:

• Social Media Channel Strategy:
  • Develop and implement a comprehensive content strategy across social channels including Facebook, Instagram, Pinterest, and TikTok
  • Maintain a curated social media editorial calendar in collaboration with agency
  • Ensure key brand moments are effectively amplified via social media
  • Oversee the production of high-quality, engaging content
  • Develop a comprehensive amplification strategy with agency
  • Conduct detailed analysis and reporting on performance
• Lead the influencer marketing strategy in Canada, finding opportunities to boost brand presence
• Identify and collaborate with key influencers to expand the brand's reach and build trust with prospects and community members
• Manage influencer campaigns, both earned and paid, coordinating projects from conception to deployment with agency
• Evaluate the effectiveness of influencer marketing initiatives through key performance indicators assessment
• Work closely with the CRC & Social Media Community team, collaborating on consumer engagement across social channels

Role Requirements

• Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market
• Over 5 years of experience in related roles
• Familiarity with Consumer Packaged Good or luxury goods is advantageous
• Proficiency in managing and analyzing social media platforms such as Facebook, Instagram, TikTok, and Pinterest

Preferred Skills

• Experience with Sprinklr or other social media management tools
• Demonstrated passion and enthusiasm for social media and influencer marketing
• Strong analytical skills to interpret data and inform strategies
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.