Social Media & Digital Marketing Manager – Business Improvement Association (BIA)

Position: Social Media & Digital Marketing Manager - Business Improvement Association

Position Summary
We are looking for a creative storyteller with a knack for digital trends, a love of local businesses and the ability to turn analytics into action.

The Social Media & Digital Marketing Manager for the Downtown Oakville BIA plays a key role in enhancing the visibility of our vibrant district, engaging the community, and driving foot traffic to local businesses. You’ll be responsible for crafting compelling content, managing social media platforms, executing paid digital campaigns, and analyzing performance metrics — all with the goal of fostering economic growth and creating a thriving downtown experience.

Key Responsibilities

1. Social Media Strategy & Management
   Develop and execute a content calendar for all BIA social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
   Create engaging posts, videos, and interactive content to highlight local businesses, events, and initiatives.
   Monitor and respond to comments, messages, and reviews to foster community engagement.
2. Digital Content Creation
   Design graphics, videos, and written content for social media, email campaigns, and the website.
   Work closely with the Director of Marketing to maintain a cohesive brand voice and aesthetic across digital platforms.
   Capture and edit photo and video content from BIA events and local business promotions.
3. Paid Digital Advertising & SEO
   Develop and manage paid social media campaigns (Facebook/Instagram Ads, Google Ads, etc.) to drive engagement and visibility.
   Optimize digital content for SEO, improving organic search rankings for the BIA and its businesses.
   Track and analyze digital marketing performance, adjusting strategies based on data insights.
4. Email Marketing & Website Management
   Plan and execute email marketing campaigns to update businesses, stakeholders, and the community.
   Maintain and update the BIA’s website, ensuring accurate business listings, event pages, and blog content.
   Implement strategies to drive website traffic and increase engagement with BIA content.
5. Community & Business Engagement
   Work with local businesses to create collaborative digital marketing campaigns.
   Highlight and feature businesses, promotions, and success stories through social media takeovers, blog posts, and video spotlights.
   Provide training and support to businesses on social media best practices and digital marketing trends.
6. Performance Tracking & Reporting
   Track and analyze key performance metrics (engagement rates, website traffic, conversions).
   Prepare reports on digital marketing performance, providing recommendations for improvement.
   Stay updated on digital marketing trends and emerging technologies to enhance the BIA’s online presence.

Qualifications & Skills

1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2. 2-4 years of experience in social media management, digital marketing, or content creation.
3. Strong knowledge of social media platforms, trends, and best practices.
4. Experience with graphic design tools (Canva, Adobe Suite), video editing (CapCut, Premiere Pro), and scheduling tools (Hootsuite, Later, Sprout Social, etc.).
5. Familiarity with Google Analytics, Meta Business Suite, and SEO and A1 tools.
6. Excellent copywriting and storytelling skills with an eye for engaging content.
7. Ability to analyze data and adjust marketing strategies based on insights.
8. Passion for community development, capturing and creating great content, supporting local businesses, and placemaking.
9. This role reports and collaborates with the Senior Marketing Manager.

Terms of Employment: Full-time (35hr/wk); occasional evening and weekend work required.

Salary: Based on experience.

How To Apply
Qualified candidates are invited to send their resume with covering letter to Oakville BIA via the Town of Oakville at in the Employment - Current Opportunities section no later than midnight, April 20, 2025.

Please note while the Business Association appreciates the Town of Oakville’s support in posting this position, this is not a Town of Oakville position. The successful candidate will be an employee of the Downtown Business Association, reporting to the Chair and the Board of the Association.

We thank all applicants and advise that only those selected for an interview will be contacted. No phone calls please.