Social Media Creator and Strategist

Pixyls Crafts Inc.; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Ownership of brand's social channels

Creative, fast-moving team

Products to make, film and keep

Competitive salary

Job summary

Pixyls Crafts Inc. in Toronto, ON is seeking a hands-on Social Media Manager to own the brand’s organic social presence on-site. You will ideate, star in, film, and edit content while leading a small team to execute weekly content plans around product launches.

You’ll craft briefs, manage the calendar (Notion), and collaborate with paid media to turn organic posts into ads. A portfolio of viral short-form videos is highly valued.

Qualifications

• Minimum 3 years in social media with strategy ownership.
• Located in Toronto or willing to relocate to Toronto.
• Strong on-camera presence with portfolio of short-form videos.
• Experience planning and managing others: creators, freelancers, designers or a team.

Responsibilities

• Create and star in short-form videos for Instagram and TikTok.
• Plan and run the content calendar weekly.
• Turn inspo library into briefs with hook, first frame, script and owner.

Skills

Social media strategy

On-camera

Portfolio videos

Team leadership

Independent worker

Video editing

CapCut

Premiere Pro

Notion

Tools

CapCut

Premiere Pro

Notion

Job description

Pixyls | Toronto, ON (on-site) | Full-time | $60,000 to $70,000 a year

About Pixyls

Pixyls is a craft brand that makes premium sticker by number kits. Every design comes from a real, named artist. No AI. We sell to customers in Canada, the US and around the world through our own stores and through Indigo. Our customers are creative adults who want a hobby that ends in something worth putting on the wall.

The role

You'll own Pixyls organic social. You come up with the ideas, you're on camera, you plan the calendar, and you lead the people who help make it. This is a hands‑on role for someone who can take a strategy and run it every week without being chased.

What you'll do

• Create and star in short‑form video for Instagram and TikTok: Comedy and relatable skits, lifestyle, storytelling, and finished‑piece reveals. You film, edit and post.
• Plan and run the content calendar. Hit a set weekly mix of formats, and plan around product launches, with launch content the week before and the week after each drop.
• Turn our inspo library into clear briefs with a hook, a first frame, a script and an owner, so ideas actually get made and scheduled.
• Lead and direct a small content team (an ASMR creator, a graphic designer and UGC creators). Give each person clear briefs, deadlines and feedback.
• Create video formats and series' that go viral
• You're constantly having and sharing new ideas, testing, iterating, learning and sharing what you learned
• Work with our paid team to spot organic posts that should become ads, and get them ad‑ready.
• Track what works by format, hook and product, and use it to plan the next month.
• Help shape our creator and community programs.

What you bring

• At least 3 years in social media, including a past role as a Social Media Manager where you owned the strategy and the calendar
• You're based in Toronto
• You're a natural on camera and have a portfolio of short‑form videos you created and appeared in
• You've planned and managed other people's work: creators, freelancers, designers or a team
• You work on your own. You see a gap in the calendar and fill it without waiting to be asked.
• Strong video editing skills (CapCut, Premiere or similar) and a good eye for light, framing and pacing
• You know how to write a hook that stops the scroll, and how to tell a trend that fits the brand from one that doesn't
• Organized. You keep a calendar full and on time (we use Notion).

Nice to have

• You make things yourself: crafts, art, stickers, puzzles or any hands‑on hobby
• Experience with UGC creators or creator programs
• A basic understanding of paid social and how organic content gets used as ads
• Experience with a product brand during launches and Q4
• Experience with performance analytics and reporting: reading the numbers, spotting what's working, and turning it into a clear monthly report

What we offer

• $60,000 to $70,000 a year, depending on experience
• Fast raises for standout work. If your content performs, your pay will too.
• A small, creative team where your ideas go live fast
• Real ownership of the brand's social channels
• Our products to make, film and keep