Social Media & Content Specialist

Birchbark Media; Peterborough; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

A creative agency is seeking a Social Media & Content Specialist with a passion for digital storytelling and social media management. This role involves planning and creating engaging content for platforms like Instagram and LinkedIn, as well as video production. Ideal candidates should have at least 2 years of experience and a knack for driving audience engagement. Join a dynamic team and enjoy hybrid work flexibility.

Benefits

Hybrid/remote flexibility

Opportunities to join shoots and on-location projects

Room to grow your skills

Qualifications

• 2+ years of hands-on social media management experience.
• Confident in shooting and editing short-form video.
• Strong writing and visual storytelling skills required.

Responsibilities

• Plan, schedule, and publish content across various platforms.
• Create engaging posts using existing assets.
• Monitor performance and share insights with the team.

Skills

Social media management

Video editing

Writing skills

Visual storytelling

Graphic design

Tools

Meta Business Suite

Canva

Photoshop

Illustrator

Job description

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Salary: $45,000 – $55,000 CAD annually (depending on experience)

Birchbark Media is a creative agency that helps travel brands, destinations, and operators share their stories. We produce videos, photos, and digital campaigns that connect people to experiences.

We’re looking for a Social Media & Content Specialist who knows what makes a reel pop, can spot a story in a photo, and loves experimenting with new ways to reach audiences. This role blends creative storytelling, social media management, and light video production.

What You\'ll Do

• Plan, schedule, and publish content across Meta, Instagram, LinkedIn, and other platforms.
• Create engaging posts using existing assets (copy, graphics, short-form video).
• Shoot and edit short-form video (reels, stories, etc.).
• Monitor performance and share insights with the team and clients.
• Keep on top of social trends and bring fresh ideas.
• Jump in on creative projects and campaigns as needed.

What We\'re Looking For

• 2+ years of hands-on social media management (agency or brand).
• Confident shooting and editing short-form video (phone + DSLR/mirrorless a plus).
• Strong writing and visual storytelling skills.
• Comfortable with Meta Business Suite, Canva, or similar tools.
• Bonus: light graphic design (Photoshop, Illustrator, or Canva Pro).
• Bonus: experience with travel, outdoor, or tourism brands.

Why Join Birchbark

• Salary range: $45,000 – $55,000 CAD
• Hybrid/remote flexibility (Peterborough + remote)
• Work with a lean, creative team that values storytelling and travel
• Opportunities to join shoots and on-location projects
• Room to grow your skills across social, video, and campaigns

How to Apply: Send your resume, portfolio (social links, reels, etc.), and a short note on why you’d be a great fit to [e-mail].

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services