Social Media & Content Specialist

Duliban Insurance Brokers; Fonthill; On-site; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Medical, dental and vision coverage

Health spending account

RRSP and DPSP Plan

Paid time off for volunteering

Training and development opportunities

Volunteer time off

Training & development

Job summary

A leading insurance brokerage in Ontario seeks a Social Media & Content Specialist to enhance its brand through engaging video content. In this role, you will develop strategies to increase engagement, craft compelling visuals, and collaborate closely with the marketing team. Candidates should have over three years of experience in digital content creation and possess strong skills in tools like Canva and Adobe Premiere. This position offers competitive compensation and a comprehensive benefit package.

Qualifications

• 3+ years of experience in marketing, design, social media, or a related field.
• Experience creating digital content (graphics, photos, videos).
• Understanding of social media platforms and digital marketing trends.
• Strong communication, organization, and collaboration skills.
• Self-motivated and eager to learn; able to manage multiple tasks in a fast-paced environment.
• Experience with analytics tools such as AHREFs, GA4, and Meta is an asset.

Responsibilities

• Develop and implement social media strategies to increase engagement.
• Create photo and video posts using editing software.
• Collaborate with marketing to ensure content value and consistency.
• Manage content calendar and backlog across platforms; plan long-term and short-term campaigns.
• Report progress across channels using Zoho, AHREFs, GA4, and analytics tools.
• Stay updated on social media trends and suggest strategy updates.
• Assist with events, charitable campaigns, or other marketing initiatives.
• Manage internal communication hub, branch TVs, newsletters, and Google My Business profiles.

Skills

Digital content creation

Social media strategy

Strong communication skills

Organization skills

Collaboration skills

Adobe Premiere

Analytics tools

Tools

Canva

Adobe Premiere

Zoho

AHREFs

GA4

Job description

Are you looking for an opportunity to grow your career in marketing? We have an incredible opportunity for you! At Duliban Insurance, we are not your average insurance broker – when you join the Duliban Dream Team, you become part of something bigger. Our tenets of honesty, integrity, and hard work inform everything we do – from our innovative technological approach to our commitment to the communities we serve, we drive for excellence while maintaining our homegrown roots. Join our award‑winning Dream Team and grow with us!

The Opportunity

The Social Media & Content Specialist is responsible for developing and executing Duliban Insurance Brokers’ social media content with a primary focus on video creation. This is a production‑driven role centered on filming, editing, and publishing short and long‑form video content that supports brand growth, lead generation, and audience engagement. The role owns the day‑to‑day execution of social media content, turning internal expertise into clear, engaging video that builds trust and positions Duliban as a knowledgeable insurance brokerage, while also supporting written and visual content such as captions, blogs, newsletters, and graphics. Success is measured through content performance metrics including engagement, website traffic, qualified leads, and sustained growth across social media channels.

Primary Responsibilities

• Develop and implement social media strategies for Duliban Insurance Brokers to increase engagement, followers, and leads.
• Create high‑quality photo and video posts using Canva, Adobe Premiere, and other editing software as needed.
• Collaborate with the marketing team to ensure content meets brand guidelines and is valuable to our audiences.
• Manage content calendar organization, keep a backlog of content for all platforms in rotation, future planning for long‑term strategy, and short‑term campaigns.
• Regular reporting on progress across all social media channels using Zoho, AHREFs, GA4, and standard analytics tools.
• Stay up‑to‑date on social media and marketing trends. Provide insights into best practices, suggest strategy updates, and share campaign ideas.
• Assist with events, charitable campaigns, referral programs, or other marketing initiatives as needed.
• Manage the internal communication hub, branch TVs, internal and external newsletters, Google My Business profiles, and other online profiles.

Required Skills & Qualifications

• 3+ years of experience in marketing, design, social media, or a related field.
• Experience creating digital content (graphics, photos, and videos). Experience with Canva or Adobe Premiere is required.
• Understanding of social media platforms and digital marketing trends.
• Strong communication, organization, and collaboration skills.
• Self‑motivated and eager to learn; able to manage multiple tasks in a fast‑paced environment.
• Experience with analytics tools such as AHREFs, GA4, and Meta is an asset.

Benefits

Duliban Insurance Brokers is an award‑winning third‑generation brokerage that has been consistently named a top insurance workplace, winner of Brokerage of the Year (2019), and Lincoln’s Business of the Year (2022). As a division of the McDougall Insurance Group with offices across Niagara and Haldimand, our team prides itself on helping clients find simple, affordable solutions to all their auto, home, business and farm insurance needs.

As a valued Dream Team Member, you receive:

• Competitive compensation based on years of experience
• A benefit package including medical, dental and vision coverage
• A health spending account to use at your discretion
• RRSP and DPSP Plan
• Paid time off to volunteer in the community
• Training and development opportunities

Become a valued member of the Duliban Dream Team and work alongside dedicated, motivated individuals committed to the communities we serve. Come and join us!