Social Media & Content Specialist

Fraserway RV; Abbotsford; On-site; CAD 54,000 - 60,000; Full time

Job summary

A leading RV company in Abbotsford is seeking a Social Media Specialist to create engaging content across platforms like Instagram and TikTok. The role includes on-camera work, managing social strategies, and engaging with the community surrounding RVing and outdoor lifestyles. Candidates should have at least two years of relevant experience and a passion for the outdoors. Competitive salary with employee discounts and growth opportunities.

Benefits

Employee discounts on RV rentals

Access to the latest gear and experiences

Qualifications

• 2+ years of experience in social media marketing, content creation, or influencer marketing.
• On-camera confidence and storytelling ability.
• Strong grasp of social media trends and algorithms.

Responsibilities

• Plan, shoot, and edit original content for multiple social media platforms.
• Build and manage monthly content calendars.
• Track social KPIs and report on monthly performance.

Skills

Social media marketing

Content creation

Photography

Video editing

Community engagement

Tools

Adobe Creative Suite

Canva

Hootsuite

Job description

Why This Role is Different

This isn’t your typical behind-the-scenes social media job. You’ll be:

• On camera regularly appearing in Instagram Reels, TikToks, YouTube Shorts, and other video content
• Telling real stories from real customers, dealerships, and road trips
• Working in an environment that lives and breathes camping, hiking, fishing, and RVing
  
  

We need someone who can authentically live the brand and help others experience it too.

This is not a remote role or a contract position. It’s a full-time, employee position based in Abbotsford, working closely with marketing and dealership teams to showcase the RV lifestyle.

What You'll Do

Content Creation

• Plan, shoot, and edit original photo and video content for Instagram, TikTok, Facebook, YouTube, and LinkedIn
• Write compelling copy and captions that reflect our brand voice and drive engagement
• Be on camera frequently, bringing our brand to life through short-form videos and storytelling
• Source stories from dealerships, rentals, and customers to build connection
  
  

Social Strategy & Execution

• Build and manage monthly content calendars aligned with marketing campaigns, seasons, and outdoor lifestyle moments
• Support campaigns with influencer partnerships, giveaways, and organic + paid social
• Monitor platform trends and test new formats to keep content fresh and effective
  
  

Community Engagement

• Respond to comments, DMs, and questions in a timely, brand-right voice
• Proactively engage with followers, RVers, outdoor enthusiasts, and partner brands to grow our community
  
  

Performance & Insights

• Track social KPIs: growth, reach, engagement, and conversion
• Report on monthly performance and suggest optimizations
• Use tools like Brand 24, Meta Suite, and Hootsuite to analyze results and stay ahead
  
  

What You Bring

• A genuine love for the outdoors like camping, hiking, road-tripping, or fishing
• 2+ years of experience in social media marketing, content creation, or influencer marketing
• On-camera confidence and storytelling ability (you’ll be front and center!)
• Strong grasp of social media trends, algorithms, and community-building tactics
• Strong photography and video editing skills for Reels, TikTok, and YouTube Shorts
• Experience using Canva, Adobe Creative Suite, or similar tools (Photoshop, Premiere, etc.)
• Familiarity with scheduling/reporting tools (e.g., Meta Business Suite, Brand24, Hootsuite)
• Excellent writing, planning, and time management skills
  
  

Who We Are

Fraserway RV is part of the Adventurer Group, Canada’s only coast-to-coast RV dealer network. Whether they’re buying, renting, or servicing their RV, we’re with our customers every step of the way. And now, we want you to help share that story.

Why Join Us?

• A full-time, in-house position with a fun, adventurous brand
• Base salary: $54,000–$60,000/year
• Employee discounts on RV rentals, parts, and more
• A growing team and lots of opportunity to make your mark
• Access to the latest gear and experiences to bring your content to life
  
  

Sound like your next adventure?

Apply now with your resume and a short portfolio or social links that show your work. We want to see your creativity in action.