Social Media & Communications Manager

Haventree Bank; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A mission-driven alternative mortgage lender in Toronto is seeking a Social Media & Communications Manager to lead their social media strategy and corporate communications efforts. The ideal candidate will develop and implement a comprehensive strategy, manage editorial calendars, and draft press releases, emphasizing storytelling and brand reputation.

Qualifications

• 4 years of experience in social media management, public relations or corporate communications.
• Exceptional writing, editing and storytelling skills.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Own and manage the editorial calendar across all platforms.
• Draft, edit and distribute press releases and media statements.

Skills

Social Media Management

Writing

Editing

Digital Marketing

Public Relations

Analytics

Content Development

Communication

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism or a related field

Tools

Google Analytics

Hootsuite

SEO

Adobe Photoshop

Job description

About Haventree Bank

Headquartered in Toronto Ontario Haventree Bank (Haventree) is a mission driven alternative mortgage lender. The name Haventree is representative of the banks mission to help its customers find a place of refuge and to lay down new roots for the future. Haventree exists to be a catalyst of financial security and upward mobility for Canadians who are underserved by the traditional financial system.

Position Summary :

We are seeking a dynamic and strategicSocial Media & Communications Managerto lead our social media strategy and corporate communications efforts. This role is responsible for planning executing and optimizing our owned social media channels managing the editorial calendar monitoring media coverage and drafting press releases and corporate messaging. The ideal candidate is a creative storyteller with a strong grasp of digital trends and a keen eye for brand voice and reputation management.

Major Duties & Responsibilities :

Social Media Management

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Own and manage theeditorial calendaracross all platforms (LinkedIn Instagram Facebook)
• Create curate and schedule engaging content that reflects the brands voice and values.
• Collaborate with internal teams (marketing sales originations product TLC) to align messaging and campaigns.
• Monitor social media trends tools and applications and apply best practices.

Corporate Communications

Draft edit and distribute press releases media statements and executive communications.

Support internal communications initiatives as needed to ensure consistency in messaging.

Assist in crisis communication planning and execution.

Monitor traditional and digital media for brand mentions industry trends and competitor activity.

Analyze media coverage and social media performance; prepare regular reports with insights and recommendations.

Maintain media contact lists and build relationships with key journalists and influencers.

Heres what you need :

Bachelors degree in Communications Public Relations Marketing Journalism or a related field.

4 years of experience in social media management public relations or corporate communications.

Exceptional writing editing and storytelling skills.

Proficiency with social media management tools (e.g. Vista Sprout Meltwater) and analytics platforms.

Strong organizational skills and attention to detail.

Ability to work independently and manage multiple projects in a fast-paced environment.

Qualifications & Experience :

Degrees Diplomas & Certifications :

Bachelors degree in Communications Public Relations Marketing Journalism or a related field.

Years and Range of Experience Required to Perform the Job :

4 years of Experience

The position requires strong written and verbal communication skills and exceptional organization and time management skills

LI-CW1

LI-Hybrid

Required Experience :

Manager

Key Skills

Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1