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Social Media & Brand Specialist

Keyspire

Cambridge

Hybrid

CAD 60,000 - 80,000

Full time

3 days ago
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Job summary

A leading real estate investing company in Cambridge is seeking a Social Media & Brand Specialist to lead their social media strategy and community engagement. This role requires over 3 years of experience in social media management and a passion for building engaged online communities. The ideal candidate will have excellent communication skills and be proactive in driving brand awareness. Flexible work environment and competitive benefits offered.

Benefits

Flexible benefits plan
Award-winning employee experience program
Professional development opportunities
Casual dress attire on non-event days
Fun team events

Qualifications

  • 3+ years of experience in social media and community management.
  • Proven track record of building engaged online communities.
  • Excellent writing and communication skills.

Responsibilities

  • Own social media strategy across all platforms.
  • Build and manage community engagement.
  • Research and pitch earned media opportunities.

Skills

Social media management
Community engagement
Content creation
Strategic planning
Excellent writing skills

Tools

HubSpot
Canva

Job description

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=113803

Company Overview

At Keyspire, we're more than a real estate investor coaching company - we're a thriving community of aspiring and experienced investors who believe in financial freedom through real estate. Our mission is to empower people to live the life they love through strategic investing. With our proven coaching programs, proprietary tools, and supportive network, we help everyday Canadians transform their futures.

Our team is passionate, collaborative, and laser focused on results. We value authenticity, innovation, and above all, making a real difference in people's lives.

Position Summary

As the Social Media & Brand Specialist , you will be the voice of Keyspire across all organic and earned channels. You will own our social media strategy and execution , manage community engagement , and lead efforts to build brand awareness and demand beyond paid media - including through earned PR opportunities and podcast programming . This is a hands-on role for someone who is strategic, creative, organized, and passionate about building and growing an engaged online community.

Key Responsibilities

1. Social Media Strategy & Execution (40%)

  • Own and evolve the organic social media strategy across all major platforms : Facebook, Instagram, LinkedIn, TikTok, YouTube, and Reddit.
  • Develop and maintain monthly content calendars, including proactive and reactive content aligned to brand goals and audience trends.
  • Create, schedule, and publish engaging and on-brand content using HubSpot and other social tools.
  • Lead community engagement, including responding to messages and comments, addressing feedback, and implementing community management protocols.
  • Monitor platform trends and competitor activity to identify new content opportunities.
  • Track KPIs, report on performance, and optimize strategy based on engagement and growth metrics.

2. Community Engagement & Reputation Management (30%)

  • Build a vibrant and supportive online community aligned with Keyspire's brand voice and values.
  • Establish clear guidelines for moderation, crisis response, and handling of negative feedback or reviews.
  • Collaborate with Customer Experience teams to ensure a seamless experience across social and support channels.
  • 3. Earned Media & PR Management (20%)

  • Proactively research and pitch earned media opportunities including press mentions, guest articles, and interviews.
  • Build and maintain relationships with media contacts, bloggers, and influencers relevant to real estate, finance, and entrepreneurship.
  • Coordinate and prep Keyspire co-founders and spokespeople for media appearances.
  • Develop tracking tools to measure the impact of earned media placements.
  • 4. Podcast Production Coordination (5%)

  • Support the development of the Keyspire podcast by researching relevant topics and trends.
  • Book and coordinate podcast guests, including scheduling, prep materials, and briefing notes.
  • Work with production teams to manage recording, editing, and distribution timelines.
  • Collaborate on repurposing podcast content for social channels and campaigns.
  • 5. Brand Development & Cross-Functional Collaboration (5%)

  • Contribute to brand voice and storytelling strategies in collaboration with content and creative teams.
  • Support integrated marketing campaigns with organic content and brand amplification tactics.
  • Help identify influencer and brand partnership opportunities to extend reach.
  • What You Bring

  • 3+ years of experience in social media and community management, preferably in a direct-to-consumer or coaching / education environment.
  • Proven track record of building engaged online communities and growing brand reach organically.
  • Excellent writing and communication skills; strong storytelling instincts.
  • Familiarity with PR, media outreach, and earned media measurement.
  • Experience with Hubspot or other content scheduling and analytics platforms.
  • Comfortable on fast-paced teams with evolving priorities.
  • Proactive, adaptable, and collaborative - you take initiative and get things done.
  • Strong time management and organizational skills.
  • Willingness to travel in Southern Ontario and work occasional weekends to support live events.
  • Nice to Have

  • Experience with podcast production or influencer / partner marketing.
  • Background in real estate, personal finance, or education-based brands.
  • Basic design / video editing skills for quick-turn content (Canva, CapCut, etc.)
  • WHAT'S IN IT FOR YOU

    We realize that our success starts with treating you like the star that you are. Below are some of the perks of joining the team :

  • A flexible and competitive benefits plan
  • A unique and award-winning employee experience program
  • An employee management program that puts you in control and avoids dreaded micromanaging
  • Manager coaching and feedback to help you excel in your role and grow professionally
  • Access to our world-class training programs, events, publications, and videos
  • Insightful personal assessments to help you identify and unlock your financial potential
  • Casual dress attire on non-event days
  • Flexible work environment including regular work-from-home days (In-Office Monday - Wednesday / WFH Thursday & Friday)
  • Flexible work hours and schedule on non-event days
  • Fun corporate team events and community support days
  • A supportive work environment where you can be your best every day
  • We care about the health, safety and the mental well-being of our employees
  • It's important to understand why being part of this team will create a happy and fulfilling career for you and allow you to contribute to a bigger cause that will leave the world a better place.

    Our three pillars of Team Members' Personal Fullfilment :

  • Exceptional Members : As a Keyspire team member, you'll play a key role in dramatically improving people's lives. Our clients, through their involvement in Keyspire Programs, achieve remarkable things in their lives and businesses, creating stability and control for themselves and future generations.
  • Extraordinary Culture : We pride ourselves on cultivating an extraordinary culture that teaches Lifestyle Freedom through real estate investing. We support our team members in their learning, growth, and real estate investing success as we innovate and grow as a unique company.
  • Community Contribution and Support : We allocate a portion of our success to important community initiatives, such as providing meals for children, tackling affordable housing issues, supporting mental health, reducing our carbon footprint, and funding critical hospital equipment. Keyspire cares about its impact on the world around us.
  • We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please forward your resume.

    Please apply on Isarta.com

    https : / / isarta.com / jobs / ?utm_source=IND&job=113803

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