Social Media & Brand Experience Manager

Safe Software Inc; Surrey; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Remote-friendly work arrangements

3 weeks vacation + 6 seasonal days off

Extended health & dental

Parental Leave Top-Up

Profit sharing

RRSP/TFSA matching

Transit near office + parking & bike

Job summary

Safe Software is seeking a Social Media & Brand Experience Manager to own our social media strategy, content calendar, and execution across LinkedIn, Instagram, and emerging platforms. You will create and edit short-form video content and tell compelling stories about our people, customers, and products.

You'll collaborate with the Brand & Experience team, use HubSpot analytics to measure performance, and translate launches and campaigns into engaging social content.

Qualifications

• 3+ years of experience managing social media for a brand or organization.
• Portfolio or examples demonstrating social media and video content you've created.
• Hands-on experience producing and editing short-form video for social platforms.
• Strong copywriting skills and the ability to maintain a consistent brand voice.
• Strong knowledge of LinkedIn and Instagram and understanding of emerging platforms and formats.
• Experience developing content calendars and using analytics to inform decisions.
• Comfort appearing on camera and engaging with people in person.
• Ability to independently manage content from concept through publishing and measurement.
• Experience with HubSpot or similar social media management platforms, or ability to learn new tools.
• Curiosity about AI and its evolving role in content, community, and brand marketing.

Responsibilities

• Own the social media strategy, content calendar, and execution across LinkedIn, Instagram, and emerging platforms.
• Create and edit short-form video content, including appearing on camera when appropriate.
• Tell compelling stories about our employees, customers, products, and use cases.
• Build and maintain a consistent, recognizable brand voice.
• Turn product launches, milestones, campaigns, and events into social content.
• Use HubSpot and performance data to schedule, measure, and improve content.
• Collaborate with the Demand Generation Director on campaigns and paid social.
• Represent Safe Software and create content at events and conferences.
• Bring forward ideas based on audience insights, platform trends, and performance.

Skills

Social strategy

Video production

Copywriting

Analytics

HubSpot

On-camera

Campaigns

Brand voice

Event coverage

B2B marketing

Job description

FME is used by tens of thousands of organizations around the world to connect data, support AI initiatives, and power critical data infrastructure. This role will bring those stories to life across social media.

You'll own our social media strategy and content calendar, create video and other social content, and use performance insights to continually improve our approach. This is a hands-on role for someone comfortable moving from idea to execution.

About The Team

This role sits within the Brand & Experience team, part of Safe's Marketing department. You'll report to the Director of Brand & Experience and work closely with team members across Product Marketing, Demand Generation, and other departments to uncover stories, support campaigns and bring our people, products, customers, and culture to life.

What You'll Be Doing

As a Social Media & Brand Experience Manager, you will:

• Own the social media strategy, content calendar, and execution across LinkedIn, Instagram, and relevant emerging platforms.

• Create and edit short-form video content, including appearing on camera when appropriate.

• Find and tell compelling stories about our employees, customers, products, and use cases.

• Build and maintain a consistent, recognizable brand voice.

• Turn product launches, company milestones, campaigns, and events into relevant social content.

• Use HubSpot and performance data to schedule, measure, and improve content.

• Collaborate with the Demand Generation Director on campaigns and paid social.

• Represent Safe Software and create content at events and conferences.

• Bring forward ideas based on audience insights, platform trends, and performance.

Qualifications, Skills, and Competencies

What We're Looking For:

• 3+ years of experience managing social media for a brand or organization.

• A portfolio or examples demonstrating social media and video content you've created.

• Hands-on experience producing and editing short-form video for social platforms.

• Strong copywriting skills and the ability to maintain a consistent brand voice.

• Strong knowledge of LinkedIn and Instagram and an understanding of emerging social platforms and formats.

• Experience developing content calendars and using analytics to inform decisions.

• Comfort appearing on camera and engaging with people in person.

• Ability to independently manage content from concept through publishing and measurement.

• Experience with HubSpot or a comparable social media management platform, or the ability to learn new tools quickly.

• Curiosity about AI and its evolving role in content, community, and brand marketing.

Nice to Have:

• Experience with paid social campaigns.

• Experience creating content at events or conferences.

• Experience marketing to technology, software, or B2B audiences.

What You Can Expect

When you choose a career with Safe Software, you're also choosing…

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.

• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.

• Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.

• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.

• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.

• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.

• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That's right, no waiting period.

• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.

• Shared Success: Share in Safe's success with our bi-annual profit sharing and RRSP/TFSA matching program.

• An Accessible Commute: Regardless of your commute method, we're located close to public transit, and provide complimentary parking and bike storage for our team!

About Safe Software

Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.

With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.

Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We're always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.

We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.

Should you require accommodations during the recruitment process, please contact [e-mail].

Notice Regarding Use of Automated Tools in Hiring

At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role.

Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy. If you have questions about this process, please contact us at [e-mail].