Social Media and Content Manager (Mat Leave Replacement)

Apathy is Boring - L'apathie c'est plate; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

An innovative organization dedicated to empowering youth seeks a Social Media and Content Manager to lead their digital voice. In this pivotal role, you will shape the content strategy across platforms like Instagram and TikTok, engaging with communities to foster civic participation. Your expertise in social media management and content creation will be crucial in driving engagement and building a vibrant online presence. Collaborating with diverse teams, you'll oversee multimedia content production while staying attuned to current trends and youth culture. This is a unique opportunity to make a significant impact in a dynamic, mission-driven environment.

Qualifications

• 3+ years managing social media platforms, ideally in a youth-focused or nonprofit context.
• Experience supervising or mentoring junior staff.

Responsibilities

• Lead the planning and execution of social media content strategy across platforms.
• Supervise and support the Social Media Coordinator, providing mentorship.

Skills

Social Media Management

Content Creation

Copywriting

Project Management

Digital Strategy

Engagement Analytics

Bilingualism (English/French)

Tools

Figma

Canva

Adobe Creative Suite

Basic Video Editing Apps

Job description

Title

Social Media and Content Manager (12-month Maternity Leave Replacement)

The Cause

Founded in 2004, Apathy is Boring is a national, youth-led non-partisan, charitable organization that supports and educates youth to be active and contributing citizens in Canada’s democracy.

www.apathyisboring.com

The Opportunity

Reporting to the Director of Communications & Strategic Engagement, the Social Media & Content Manager is responsible for shaping and leading Apathy is Boring’s digital voice and presence across all platforms, including Instagram, TikTok, Facebook, and LinkedIn. This 12-month maternity leave contract is a key leadership role on the Comms team and includes overseeing and collaborating with the Social Media Coordinator.

You’ll collaborate closely with internal teams and external partners to build and execute creative, strategic, and high-impact digital content that drives engagement, builds community, and supports AisB’s mission of empowering youth to be active participants in democracy.

You’re a strong digital storyteller with a pulse on youth culture, civic issues, and social trends, and you're ready to take the reins of a dynamic content strategy that reaches and resonates.

Supervisor

Director of Communications and Strategic Engagement

Work Mode

Hybrid/Remote (based in Montreal)

Wage

$33-36 per hour based on experience

Schedule and Contract Term

Full-Time, 12-month, Maternity Leave Replacement (37.5 hours per week)

Key Responsibilities

Digital Strategy & Execution

• Lead the planning, creation, and execution of AisB’s social media content strategy across platforms
• Manage the social content calendar, ensuring alignment with organizational priorities and campaign goals
• Use insights and analytics to track performance and continuously optimize content

Team Leadership & Collaboration

• Supervise and support the Social Media Coordinator, providing mentorship, clear guidance, and feedback
• Collaborate with the Programs, Research & Impact, and Advocacy teams to amplify recruitment, campaigns, and civic engagement efforts
• Maintain alignment with the Communications department’s broader strategies and goals

Content Creation & Brand Voice

• Oversee the production of multimedia content (graphics, short-form video, reels, etc.)
• Write and review platform-specific copy that is informative, shareable, and reflective of our tone and values
• Identify content opportunities, trends, and innovations that keep AisB’s channels fresh and engaging

Community Engagement & Digital Culture

• Monitor, engage, and build community on all platforms in a responsive and authentic way
• Collaborate with creators, partners, and influencers to amplify reach on a campaign basis
• Stay current on internet culture, civic trends, and platform shifts

Admin & Project Management

• Track budgets, deliverables, and timelines for digital content projects and campaigns
• Provide reports and insights to the Director of Communications & Strategic Engagement
• Contribute to internal communications, team meetings, and cross-departmental coordination

What You Bring

• 3+ years managing social media platforms, ideally in a youth-focused or nonprofit context
• Experience supervising or mentoring junior staff
• Strong ability to effectively brief agencies/creators for content
• Excellent copywriting, editing, and visual storytelling abilities
• Familiarity with tools like Figma, Canva, Adobe Creative Suite, and basic video editing apps
• Deep understanding of digital engagement, content trends, and youth culture
• Interest & knowledge in civic engagement and social justice
• Strong organizational and project management skills
• Bilingualism (English/French) is an asset

Application deadline: Sunday, May 25th 11:59 PM EST (applications will be reviewed on a rolling basis)

Start Date: Monday, June 16, 2025

We thank everyone for applying but only those selected for an interview will be contacted.