Social Media & Affiliate Manager (Crypto Sportsbook) Toronto (O-Site)

Pentasia; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Pentasia is seeking a Head of Growth to lead user acquisition for a new sweepstakes gaming brand. This role requires a performance-driven marketer with 5+ years in growth marketing, focusing on building strategies from the ground up, optimizing campaigns, and driving scalable growth in a fast-paced environment. You will collaborate with various teams, manage vendor relationships, and ensure compliance across gaming and crypto verticals.

Benefits

Performance-based bonus tied to KPIs and revenue growth

Flexible schedule and autonomy in execution

Qualifications

• 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos.
• Fluent in performance metrics (CAC, LTV, ROAS, conversion funnels).
• Hands-on with media buying and high-risk verticals experience.

Responsibilities

• Own and execute omnichannel growth strategies (paid, SEO, affiliate, social).
• Plan and launch global paid campaigns (Meta, Google, Reddit).
• Analyze and optimize full-funnel performance metrics.

Skills

User acquisition

Data-driven decision making

Growth marketing

Performance metrics

Tools

GA4

Voluum

Job description

We’re hiring a Head of Growth to lead the strategy and execution of user acquisition for a new sweepstakes gaming brand backed by a team with deep roots in iGaming and crypto. This is a ground-floor opportunity for a hands-on, performance-driven marketer with proven experience in sports betting, sweepstakes and crypto.

As our Head of Growth, you’ll be responsible for building and executing the user acquisition strategy from the ground up, owning the full funnel — from paid media to activation and retention. You’ll plan and launch campaigns, work closely with affiliates, social, and SEO teams, and manage key external partners. Your goal : drive scalable, ROI-positive growth for a new sweepstakes gaming brand in a competitive space.

What you’ll do :

• Own and execute omnichannel growth strategies (paid, SEO, affiliate, social)
• Plan and run global paid campaigns (Meta, Google, Reddit, native, YouTube, TikTok)
• Analyze and optimize full-funnel performance (CAC, LTV, ROAS, retention)
• Collaborate with creative teams on messaging, ad testing, and landing pages
• Manage tracking, attribution, and reporting (GA4, Voluum, UTM, pixels)
• Work closely with vendors (media ops, analytics, creative) and internal teams
• Ensure marketing compliance across sweepstakes, crypto, and gaming verticals
• Support dual-brand growth across crypto and sweepstakes products
• Drive creative, scalable strategies for acquiring and retaining bettors
• Have 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos
• Are fluent in performance metrics (CAC, LTV, ROAS, conversion funnels)
• Are hands-on with media buying and have experience with high-risk verticals (geo-routing, cloaking, etc.)
• Have experience managing agencies and a small internal team
• Can operate in fast-paced, startup-style environments
• Bring a network of trusted vendors (tracking, analytics, media ops, creative)
• Understand international user acquisition and emerging geo strategy (Tier 2 / 3, crypto-friendly regions)
• Are proactive, iterative, and driven by data

Compensation :

• Competitive base salary based on experience
• Performance-based bonus tied to KPIs and revenue growth
• Flexible schedule and autonomy in execution
• Join a seasoned leadership team with deep expertise in iGaming and eSports

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