Social Manager

Touché!; Ontario; On-site; CAD 50,000 - 60,000; Full time

Job summary

Touché! is looking for a Senior Manager, Social to lead innovative paid social media strategies. This role involves managing campaign execution, optimizing performance, and mentoring team members while building strong client relationships. Join a dynamic team committed to driving success and maintaining industry-leading standards.

Qualifications

• 2-3 years of paid search experience.
• Strong knowledge of media planning and buying.
• Relevant certifications such as Meta Valueprop, TikTok Academy.

Responsibilities

• Develop innovative paid social media strategies.
• Manage end-to-end execution of social campaigns.
• Mentor junior team members and drive team development.

Skills

Analytical Thinking

Communication

Campaign Management

Media Planning

Presentation Skills

Narrative Skills

Education

Relevant post-secondary education

Tools

Media Planning tools

Job description

The Senior Manager, Social, plays a pivotal role in delivering client business objectives through customized, insight-driven paid social programs. This role will oversee the execution of social media strategies, maintain strong relationships with social partners, and ensure that clients receive access to the most innovative and premium opportunities available. The Senior Manager will steward tactical social plan development, implementation, and optimization, providing ongoing performance reporting to maximize return on investment.

Responsibilities

• Support the development of highly strategic and innovative paid social media strategies that align with client campaign and business objectives.
• Own all aspects of paid social campaign management, including platform builds, Prisma entry, quality assurance, optimizations, pacing, and post-campaign analysis. Ensure seamless execution across all social initiatives.
• Engage with clients to understand their business needs, deliver insightful performance recaps, and present strategic recommendations. Build and maintain strong relationships with clients and social platform partners to ensure premium access to opportunities and up-to-date industry trends.
• Mentor junior team members, overseeing their day-to-day activities. Provide oversight, training, and support to ensure continuous learning and professional growth within the team.
• Collaborate with Strategy, Marketing Science, and Activation teams to drive innovation and capability development in paid social programs. Ensure social initiatives are seamlessly integrated with broader media strategies across channels.
• Build and maintain relationships with key social platform partners, staying informed on the latest trends, best practices, and opportunities to enhance capabilities for clients.
• Continuously monitor campaign performance, providing insightful performance reporting and optimization recommendations to maximize ROI and drive client success.
• Conduct platform-level forecasting and identify opportunities for growth and efficiency within paid social programs.
• Support the implementation of internal processes and quality control initiatives to ensure error-free execution of tasks and continual improvement across all social campaigns.
• Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.

Education

• Relevant post-secondary education, training, or equivalent experience

Certifications

• Meta Valueprop
• Additional Certifications: TikTok Academy, Snap Focus, Pinterest Academy, Reddit Fundamentals

Skills

• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Campaign Management Managing the end-to-end execution of paid social campaigns, from strategy development to Optimization and post-campaign analysis.
• Proficiency in Media Planning and buying tools and platforms
• Presentation & Communication Skills Effectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experiences

• 2-3 years of paid search experience
• Strong knowledge of media planning, buying, and optimization across various channels.

Key Performance Indicators (KPIs)

• Learn and utilize Omni, OMG’s people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, an digital content for inventory analysis and assessment, and more.

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available onhttps://omnicommediagroup.com/recruitment-privacy-notices/.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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