Social & Influencer Marketing Manager, Foot Locker Canada

Footlocker; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Employee Discount

Medical | Dental | Vision Coverage

Life Insurance

Opportunities for Advancement

Tuition Reimbursement for Qualified Co

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker in Toronto is seeking a Social Media & Influencer Marketing Manager to lead influencer campaigns, shape our social narrative, and drive brand moments across platforms. You will partner with brand marketing, creative and product merchandising teams, own content strategy, and manage creator relationships, with a hybrid office schedule three days a week.

This role sits in the Foot Locker family where sport meets style and culture, delivering engaging consumer experiences and measurable

Qualifications

• Approximately 5+ years’ experience in social media marketing at a brand or agency.
• Strong understanding of consumer behavior, social media trends, and the influencer landscape to develop effective marketing campaigns.
• Ability to work in a fast paced, deadline driven environment which demands high quality, creativity, and consistency.
• Prioritization across organic social and influencer marketing while maintaining attention to detail.

Responsibilities

• Lead and execute influencer campaigns to drive Foot Locker brand moments and product stories.
• Identify influencers and optimize the overarching influencer marketing strategy to drive brand awareness.
• Manage day-to-day communication with influencers, agencies, and management to nurture relationships.
• Lead creation and publishing of social media strategy and content on all platforms (Instagram, TikTok, Facebook, Twitter).
• Collaborate with the broader marketing team on brand campaign integration and execution to boost brand awareness and engagement.
• Develop and execute social partnership opportunities such as influencer programs, organic posting, and paid placements.
• Analyze and create weekly social media analytics.
• Lead weekly creation of turnkey content through shoots, video capture, or meme creation.
• Build daily, weekly, and monthly messaging plans to engage with consumers.
• Support live content opportunities at brand events or in-store content.
• Ensure all social content is compliant with brand.

Skills

Social media marketing

Influencer marketing

Campaign management

Content creation

Communication

Tools

Sprinklr

AirTable

Job description

The Foot Locker marketing team is the heartbeat of Foot Locker, uniquely positioned to bring cross-functional departments together to develop and execute marketing programs. The Social Media & Influencer Marketing Manager is a dynamic individual who keeps their fingers on the pulse of culture and passion for creating engaging content on social media.

The Social Media & Influencer Marketing Manager position requires someone who not only understands the ins and outs of influencer marketing trends but can also tie it back to our overarching business objectives by working closely with our brand marketing, creative and product merchandising teams.

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us.

(This hybrid position will be located at our Corporate Office in Toronto, Canada. Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday)

This posting is for an existing vacancy.

Artificial intelligence is not used for the process of screening, assessing, or selecting applicants.

Responsibilities

• Lead and execute influencer campaigns to drive key Foot Locker brand moments and product stories.
• Identify influencers and optimize the overarching influencer marketing strategy to drive brand awareness.
• Manage day-to-day communication with influencers, agencies, and management to nurture existing relationships and expand into new demographics.
• Lead creation and publishing of social media strategy and content on all platforms, including Instagram, TikTok, Facebook, Twitter, and other emerging platforms.
• Collaborate with the broader marketing team on brand campaign integration and execution to boost brand awareness and engagement.
• Develop and execute social partnership opportunities such as influencer programs, organic posting, and paid placements.
• Analyze and create weekly social media analytics
• Lead the weekly creation of turnkey content whether through shoots, video capture, or meme creation.
• Build daily, weekly, and monthly messaging plans to engage with consumers
• Support live content opportunities such as at brand events or in-store content
• Ensure all social content is compliant with brand

Qualifications

The ideal candidate is well-versed in managing corporate social media accounts and will exude exceptional communication, project management skills, and have a passion for sport and sneaker retail space.

• Approximately 5+ years’ experience in a social media marketing at a brand or agency
• Strong understanding of consumer behavior, social media trends, and the influencer landscape to develop effective marketing campaigns
• Ability to work in a fast paced, deadline driven environment which demands high quality, creativity, and consistency
• Possess the ability to effectively prioritize and manage competing priorities across organic social and influencer marketing while maintaining strong attention to detail
• General knowledge of Sneakers, Basketball and Pop
• Experience as or with content creators, creating short form content for TikTok/IG Reels using mobile apps (I.e., Instagram Edit, InShot)
• Working knowledge of software platforms like Sprinklr and AirTable is preferred but can be taught on the job

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $70,000-80,000 CAD. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount
• Medical | Dental | Vision Coverage
• Life Insurance
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups