Social-First Content Creator

Serotina Media Inc.; Toronto; Hybrid; CAD 50,000 - 60,000; Full time

Benefits offered by this job

Remote-first policy

Competitive vacation & PTO

Toronto office 1–2x/month

Growth from creator to strategist

Work with diverse clients

Job summary

Serotina Media Inc. in Toronto is seeking a Social-First Content Creator for a full-time, hybrid role. You’ll film, edit, and publish platform-native short-form video for TikTok, Reels, and Shorts, shaping ideas from concept to post while staying true to brand voice.

You’ll contribute to content pillars, collaborate with strategy, and grow into a strategic creative voice. The position offers a remote-first policy with a Toronto office 1–2 times per month.

Qualifications

• 2+ years creating social-first video content for brands or agencies.
• Strong short-form video editing skills with CapCut or Premiere Pro.
• Comfortable on camera and producing UGC-style content.
• Deep understanding of current social formats, trends and best practices.
• Ability to ideate and contribute to strategy, not only execution.
• Experience with AI creative production tools.
• Motion graphics or design skills are a bonus.

Responsibilities

• Film, edit, and publish short-form video for TikTok, Reels, and Shorts.
• Write captions, select thumbnails, and optimize posting times.
• Organize content library and maintain QA before posting.
• Collaborate with strategy to develop content pillars.
• Attend virtual and in-person team moments.

Skills

Social-first video content

Video editing

On-camera performance

Trend awareness

Idea generation

AI creative tools

Motion graphics

Tools

CapCut

Premiere Pro

After Effects

Figma

Adobe Firefly

Midjourney

Job description

Social-First Content Creator (Full-Time)

TLDR: Serotina is hiring a Social-First Content Creator to film, edit, and publish platform-native content that stops the scroll, and to grow into a creative voice who shapes ideas, not just executes them. If you live on TikTok and Reels, have 2+ years making social video, and want room to flex into strategy, we'd love to meet you.

Location: Toronto, Canada (hybrid, remote-first)

Who Are You?

You're a trend-forward creator who thinks in platform-native formats. You can take a concept from idea to post, shooting, editing, and publishing short-form video that feels like it belongs on the feed and not like an ad. You have a strong instinct for what's working right now across TikTok, Reels, and Shorts, and you can adapt a trend to a brand's voice without losing the plot. You can identify trending formats, but also think beyond them with creative ingenuity and your own style.

You're also ready for more than execution. You want to contribute ideas, help build content pillars, and step into strategy conversations. This role is built for a creator who can flex up: someone who executes at a high level today and grows into shaping the "what" and "why," not just the "how".

What You'll Do

Content Production & Publishing

• Film, edit, and publish short-form video optimized for TikTok, Instagram Reels, and YouTube Shorts, with platform-native transitions, text overlays, captions, and platform-appropriate pacing.
• Export in the correct format, resolution, and dimensions per platform.
• Create UGC-style and on-camera content that feels authentic and natural.
• Write captions and social copy, select thumbnails, and optimize posting timing for platform best-practices.
• Own QA before publishing so every post is accurate, on-brand, and correctly formatted.
• Maintain sharp attention to detail and high standards at all times.

Trendspotting & Creative Input

• Monitor TikTok, Reels, and Shorts daily for formats, cultural moments, and concept trends. Share the most relevant ones with the team weekly.
• Propose ways to adapt viral moments and formats to brand tone and product.
• Contribute fresh ideas in creative brainstorms and push format experimentation.

Strategic Flex (Growth Area)

• Contribute to creative development, concepting, and campaign ideas alongside the strategy team.
• Help translate briefs into strong creative directions, and bring a point of view on what a brand should be making next.
• Support the build of client-facing content ideas and creative calendars when needed.

Content Library & Workflow

• Organize raw footage, edited files, and final exports. Maintain audio references and templates, and label files for future use.
• Manage multiple projects at once, meeting deadlines and keeping quality consistent.

General

• Attend virtual team meetings and in-person team moments.
• Ability to travel locally for content shooting, events, and client on-site needs.
• Submit task reports and maintain accurate time tracking in Teamwork per Company policy.
• Communicate promptly during business hours (Monday to Friday, excluding Canadian statutory holidays).
• Work independently and collaboratively, applying strong communication, problem-solving, and attention to detail.

What We're Looking For

• 2+ years creating social-first video content, ideally within a social media or marketing agency or an in-house brand team.
• A personal content portfolio is an asset.
• Strong short-form video editing skills (CapCut, Premiere Pro, or equivalent) and comfort with native social editing tools.
• Comfortable being on camera and producing UGC-style content.
• Deep, current understanding of social formats, trends, and best practices.
• A creative instinct that can flex into ideation and strategy, not just execution.
• Experience with AI creative production tools (Midjourney, Adobe Firefly, ElevenLabs, or equivalent) is a plus.
• Motion graphics or design skills (After Effects, Figma) are a bonus.
• Proactive, dependable, and strong at managing feedback and iterating quickly.
• CPG, beverage, or food and beverage brand experience is an asset.

Why Join Us?

• A forward-thinking, inclusive agency with a flexible, remote-first work policy.
• Competitive vacation and paid time-off benefits
• A Toronto office at Queen and Bathurst we work out of together 1 to 2 times per month.
• Real room to grow from creator into a strategic creative voice.
• Opportunity to work with clients across industries and verticals and adopt trends and digital culture in real-time.

Salary Range: $50,000–$60,000 CAD annually, depending on experience.