Social Content Creator

UNAVAILABLE; Toronto; On-site; CAD 60,000 - 65,000; Full time

Job summary

Publicis Canada is seeking a Social Content Creator to join a team of strategists, trend hackers, analysts and producers. You will own end-to-end content creation, from identifying trends to executing concepts, ensuring content feels authentic to the brand across social channels.

The ideal candidate has creator experience, deep platform knowledge, mobile editing skills (CapCut or equivalent), and comfort on camera. You will help define best-in-class social content for our client brands.

Qualifications

• You are a creator with a portfolio of creator-like content and client brand experience.
• Strong knowledge of social platforms and how to navigate them, including Meta/TikTok business tools.
• Expertise in mobile editing with CapCut or similar.
• Experience on camera including speaking or voiceovers.
• Ability to translate analytics into actionable content recommendations.
• Comfort presenting ideas to senior stakeholders and clients.

Responsibilities

• Work from social briefs to ideate concepts, shoot, and edit social media content with support from strategists and creatives.
• Craft unique, entertaining content that matches the brand voice and post copy.
• Act as on-camera talent when needed.
• Identify opportunities for brands to participate in conversations (comments or video responses).
• Post content to social channels when needed.
• Weigh in on trends and provide a POV on brand relevance and safety.
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, and project managers.
• Take feedback constructively and strive for collective success.

Skills

Content creator

Platforms expertise

On-camera experience

Analytics to insights

Presentation skills

Tools

CapCut

Meta Business Manager

TikTok Business Manager

Job description

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, US and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

"It's just social". We have all heard it. Felt it. And fundamentally, we have disagreed with it. Social has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don't think it's slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we are looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

As a Social Content Creator, you'll sit at the heart of low-fi creation in the agency. Immersed among a team of social strategists, trend hackers, social analysts, and social producers, you'll be the face behind, and sometimes in front of, our client's social channels. You'll own content creation from end-to-end, including identifying trends, concepting social ideas, and executing, all like a content creator would. And you'll help us redefine what best-in-class social content really looks like for the brands we touch.

Responsibilities

• Work from social briefs to ideate concepts, shoot, and edit social media content with support from social strategists, creative directors, and others.
• Craft unique, entertainment-driven content that looks, feels, and sounds organically like the brand, and accompanying post copy.
• Act as on-camera talent when needed.
• Proactively look for opportunities for brands to participate in conversations (through comments or video responses).
• Post content to social channels (when needed).
• Strategically weigh-in on trends and provide a POV on brand-relevancy and safety.
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, and project managers.
• Take feedback in stride - we win together & lose together!

Qualifications

• You are a creator. You will (likely) have a portfolio of creator like content, with a proven understanding of entertaining, platform-right content. Bonus points if you've worked with brands to do it.
• Deep knowledge of social platforms and how to navigate them. You don't just follow best practices, you put them to the test. Includes back-end experience with Meta Business Manager and TikTok Business Manager.
• Expertise in mobile editing - ie. CapCut or similar.
• Experience being on camera, including speaking to, or voiceovers for social content.
• Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
• Comfort presenting ideas to senior agency and client stakeholders, with an ability to think on the fly and pivot ideas in real-time.

You are an ideal candidate if you:

• Are curious by nature: you are interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action
• Any marketing, content or creative background

Additional Information

Salary

Transparency matters to us. The salary range for this position is CAD $60,000 - CAD $65,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.