Social and Digital Content Specialist

Canadian Cancer Society; Vancouver; Hybrid; CAD 52,000 - 75,000; Full time

Job summary

Join a passionate team dedicated to making a difference in the fight against cancer. As a Social and Digital Content Specialist, you'll play a crucial role in enhancing digital engagement through innovative storytelling and impactful social media strategies. This hybrid position allows you to work collaboratively while capturing local content and supporting fundraising efforts. You'll have the opportunity to develop creative social media assets, manage content calendars, and contribute to a culture of diversity and inclusion. If you're a creative thinker with a passion for digital content, this role is perfect for you!

Benefits

Paid parental leave

Health insurance

Paid family sick time

Flexible working hours

Professional development opportunities

Qualifications

• 1-3 years of experience in digital content creation.
• Strong writing skills and attention to detail are essential.
• Experience with social media platforms and best practices.

Responsibilities

• Create and manage social media content across various platforms.
• Support digital engagement initiatives and content strategies.
• Participate in event content capture and local engagement.

Skills

Social Media Management

Content Creation

Storytelling

Digital Marketing

SEO

Communication Skills

Bilingual (English and French)

Education

Post-secondary education (diploma or certification)

Tools

Canva

Photoshop

InDesign

Lightroom

Illustrator

Job description

Job Title: Social and Digital Content Specialist

Location: Vancouver, BC

Work Model: Hybrid

Salary Band: 4 ($52,000 - $75,000 CAD)

WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

Help us make a difference.

COME AS YOU ARE

At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and 2SLGBTQI+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.

Job Overview

The Canadian Cancer Society (CCS) is looking for someone in Vancouver, BC to help grow digital engagement on our social media and websites. The social and digital content specialist will be responsible for supporting the digital engagement team with a variety of digital activities, including social media and digital content. You’ll be working in a hybrid capacity in Vancouver, helping us capture local footage and event content, while supporting our fundraising activities, program services, and helping us create a safe and supportive online community. This cross-functional role will be split between social media (60%) and digital content (40%) with fluctuations as required by the needs of the organization.

In this role, you’ll be creating social media assets for our Instagram, Facebook, TikTok, and LinkedIn pages, and helping manage an editorial calendar for our national social media presence. You’ll work with the content development team to plan and execute different pieces of social media content (e.g. interviews with stakeholders or storytellers). You’ll also be supporting digital content creation and review as part of this role, helping tell our stories on cancer.ca. You'll be part of a team that writes, schedules, reviews, edits and publishes blog content in English sometimes collaborating with other teams. The successful candidate will work collaboratively across the digital engagement team and many other teams at CCS, helping organize, ideate, execute, and analyze all kinds of digital and social media content.

You’re someone who loves to think of innovative, digital-first ways to tell stories, and you’re passionate about quality, taking pride in the way you write and develop content.

What You’ll Be Doing

• Part of your role will include on-site event participation in Vancouver and content capture at and around the office when needed. Our social media team is constantly looking for opportunities to bring more local, personal angles to our National social media pages, and you’ll be our West Coast presence.
• Support with the development of an ongoing social media content calendar that outlines what we share across our channels.
• Ideation of content based on the organizational priorities (e.g. sharing stories of our impact, cancer information, stories and content related to our signature events, like Run for the Cure and Relay For Life).
• Meeting with larger editorial planning groups to help brainstorm ideas for visuals, formats, and engagement techniques that help our content perform strongly across all social media channels.
• Participate in reviewing social media performance, including at the conclusion of campaigns, helping identify areas of opportunity for improvement.
• Developing visual assets for our social media channels, including vertical-first content with native features for Instagram stories.
• Staying up to date with social media and digital content trends, including competitors and platform best practices, and using those trends and best practices to come up with innovative and creative ideas to increase engagement and grow our audiences.
• Work with teams across the organization to coordinate content creation for a range of topics and goals. You’ll talk to teams across the organization to source imagery, key messages, and information related to social media and blog posts that align with organizational priorities.
• Ensure brand consistency and high-quality writing across various digital channels.
• Optimize content for paid social media, search engines and lead generation when needed.
• Supporting with blog writing for campaigns and research communications as needed.
• Support with scheduling story components and elevating our blog page on cancer.ca.
• Participate in reviewing digital content performance and helping identify areas of opportunity for improvement.
• Working closely with the digital content and UX teams to make recommendations for how we share content on cancer.ca in a compelling, engaging way.
• Contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.

Qualifications

• Post-secondary education such as a college diploma, certification, or 1-3 years of related professional digital content experience, either directly with a brand or with an advertising or marketing agency, including experience writing and content creation for web and social.
• Professional experience with digital platforms, a robust understanding of social media platforms, and a keen understanding of best practices and innovation is a must.
• Storytelling and creativity, particularly when it comes to social media content calendar planning. We’re looking for someone who’s strong at capturing content on the go (e.g. for Instagram stories), but who is also a creative thinker when it comes to planning ahead and coming up with new, interesting ways to tell our stories.
• A strong writer. This role will involve writing for many different digital platforms and attention to detail as well as a passion for storytelling is a must.
• Professional experience using creative software to produce social media visuals. Experience with Canva is preferred but proficiency with Photoshop, InDesign, Lightroom, or Illustrator is also acceptable. Experience with video creation/editing is an asset.
• A strong understanding of social media and digital marketing, including search engine optimization (SEO), writing for mobile, AODA compliance.
• Proven working experience in social media and digital content creation.
• A self-starter – the successful candidate will be passionate about bringing our stories to life online, and will be constantly looking for new, innovative ways to do so. Proactivity and creative thinking is a must.
• Deadline-driven multi-tasker with strong attention to detail.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Excellent organizational skills and ability to operate in a fast-paced environment with changing priorities.
• Ability to work as a team player and demonstrate personal initiative to complete the work.
• A team player who values an environment of open communication and collaboration.
• Bilingual (English and French) is an asset due to the scope of the organization being nationwide.

What You Can Expect From Us

CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer, their caregivers, families and communities. We are committed to building an inclusive community for our employees by highlighting their unique experiences. We value diverse skills and strongly encourage applications from all qualified candidates. CCS is dedicated to fostering a culture that is inspiring and exemplifies our core values:

COURAGEOUS UNITED CARING RIGOROUS

In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.

How To Apply

Qualified candidates are invited to submit their resume, cover letter and salary expectations by May 01st, 2025.

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

Other Information

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting [e-mail]. For more information about our privacy practices, visit cancer.ca/privacy.

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