Shopper Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About The Role

Essity Canada is looking for an experienced Shopper Marketing Manager who will support the execution of our brand strategies through innovative retail program development. You will create and execute retail programs that influence shopper decisions and drive profitable TENA consumption growth at the point of sale and in the pre- and post-shop planning stages. The ideal candidate would live in Oakville, Ontario Canada.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

1. Conduct Market Analysis to identify, develop, and measure retailer opportunities.
2. Leverage insights to drive the strategic rational for customers to execute our ideas.
3. Develop and activate shopper marketing programs that grow purchase frequency, trips, and usage to drive brand profitable growth.
4. Collaborate with cross-functional Sales, Sales Strategy, and Marketing partners to develop, manage, and budget shopper marketing programs as a part of Annual Business Planning.
5. Establish and maintain relationships with relevant retail and agency stakeholders.
6. Manage projects, approvals, budget, timelines and ROI analysis with partner agencies and internal approvers/stakeholders.
7. Provide sales and presentation tools of shopper marketing programs for Key Account Managers.
8. Constantly search for external and internal best practices to engage the shopper and customer (activation toolkits), involving agencies when appropriate.
9. Facilitate cross functional communication of program post-analysis, KPI measurement, best practices, and lessons learned to drive optimized effectiveness of shopper activations.
10. Project manage our display process from ideation to execution.

Who You Are

1. Bachelor’s Degree with a concentration in Marketing/Business.
2. Experience in sales and / or shopper marketing of 5 to 7 years, ideally in the consumer-packaged goods market (CPG).
3. Understanding of Consumer/Shopper and Customer Planning and Management processes/tools.
4. Experience developing shopper marketing plans.
5. Prior experience working with large Canadian Brick & Mortar retail and E-commerce customers.
6. Strong understanding of digital marketing and strong proficiency in Nielsen applications.
7. Agility in managing multiple time-bound projects involving several stakeholders.
8. Prior P&L management and analysis strongly preferred.

About Our DEI Culture

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Application End Date:
Job Requisition ID:
Essity252766