Shopper Insights & Capabilities Manager

PepsiCo Deutschland GmbH; Mississauga; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the consumer goods sector is seeking a Shopper Insights & Capabilities Manager to enhance retailer partnerships and drive strategic insights. This role focuses on customer engagement through insights and thought leadership, requiring strong analytical and communication skills as well as experience in shopper behavior analysis. The position offers the chance to make measurable impacts across the organization while fostering a culture of insights-driven decision-making.

Benefits

Competitive compensation

Comprehensive benefits

Dynamic and inclusive culture

Support for professional growth

Qualifications

• 5-7 years of experience in related fields required.
• Experience with Retailer Loyalty Data is essential.
• Experience in consumer or shopper research a plus.

Responsibilities

• Engage directly with Small Format and Away-From-Home customers.
• Lead key insights projects and guide GCC team members.
• Collaborate with cross-functional teams to utilize shopper insights.

Skills

Analytical thinking

Communication

Problem-solving

Collaboration

Presentation

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Nielsen MarketTrack

Nielsen Homescan

Job description

Overview

The Shopper Insights team is dedicated to developing a deep understanding of shopper behavior to uncover growth opportunities for both our internal teams and retail partners. The Shopper Insights & Capabilities Manager – Small Format (SF) & Away-From-Home (AFH) will report to the Senior Manager, Shopper Insights, and support the Food and Beverages business. This role is both internal and external facing, playing a key role in driving customer engagement through insights and thought leadership. This role will maintain ongoing engagement with SF and AFH customers throughout the year and support broader insights initiatives across other channels as needed. This is a unique opportunity to influence customer strategy and help build a best-in-class insights culture across the organization.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Retailer Engagement – Use insights and thought leadership to enhance strategic partnerships with key retail customers (SF & AFH). Engage directly with Small Format and Away-From-Home customers through regular touchpoints across the year.
• Build & Scale Insights Capabilities – Use shopper panel data, third-party research, and custom studies to better understand shopper behavior and apply insights to unlock opportunities in Small Format and Away-From-Home channels.
• Project Management & Team Coaching – Lead key insights projects and guide global capability center (GCC) team members to bring insights and tools to life for commercial teams.
• Collaborate Across Teams – Partner with cross functional partners & GCC resources to commercialize shopper insights and tools across the organization.
• Support Broader Initiatives – Work with the Sr Manager, Shopper Insights & Analytics to identify and support insights opportunities beyond the Small Format and Away-From-Home channels, when relevant.

Qualifications

• Bachelor’s Degree – 5-7 Years of Experience
• Structured thinker / problem solver who works independently
• Analytical and conceptual thinking skills
• Skilled in communication & presentation, prioritization, collaboration and ownership
• High proficiency in Excel, Powerpoint
• Demonstrated ability to thrive in a fast-paced environment
• Previous Experience with Retailer Loyalty Data & Nielsen (MarketTrack + Homescan)
• Previous experience in consumer or shopper research an asset
• Past CPG Experience an asset
• Past Small Format and/or Away from Home Experience an Asset

Why work at PepsiCo:

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move,

and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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