Shopper Insights & Analytics Manager

Haleon; Mississauga; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Haleon is seeking a Shopper Insights & Analytics Manager to drive insights and analytics focused on customer and shopper insights. This role involves developing actionable strategies through collaboration with various departments, enhancing category growth, and leveraging data-driven decisions to impact health outcomes positively.

Benefits

Competitive compensation and annual bonus package.

Comprehensive and flexible benefits program from day 1.

Defined contribution pension plan with employer matching.

26 weeks of fully paid leave for new parents.

Fitness centre and annual fitness subsidy.

Qualifications

• 5+ years of experience in market research/insights and CRM.
• Strong understanding of retail strategy and business processes.
• Ability to connect data across various platforms.

Responsibilities

• Develop and lead the Shopper Insights & Analytics agenda.
• Identify and manage the learning agenda and research plan.
• Collaborate with cross-functional teams to identify opportunities.

Skills

Communication

Analytical Skills

Collaboration

Education

Bachelor’s degree in Business, Marketing, Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

PowerBI

Job description

Internal Application Policy: You must notify your manager prior to applying for new roles.

Please note: Visa sponsorship or relocation will not be offered for this position.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Advil, Voltaren, Robax, NeoCitran, Buckley’s, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

We encourage applicants with accessibility needs to notify us if they have any accommodation needs during the application and/or interview process. Please visit www.haleon.com/accessibility to learn more about our commitment to accessibility.

Do you have a passion for leveraging data and analytics to drive impactful customer and shopper insights? Are you ready to be a key player in unlocking partnership opportunities and driving category growth? If so, the Shopper Insights & Analytics Manager role at Haleon Canada could be exactly what you have been looking for. Join our dynamic team and be at the forefront of transforming health and wellness through innovative omni activations and meaningful consumer connections.

Job Purpose:

As the Shopper Insights & Analytics Manager, you will be responsible for leveraging data and analytics to drive shopper insights with our priority Customers and consumer programs. This will unlock partnership opportunities and omni activations that drive Health in More Hands, category growth and increasingly meaningful consumer connections. The role will be equally focused internally and externally. You will identify internal gaps and needs to bring meaningful customer insights; closely partner with retailer media & data teams to build meaningful and distinctive portfolio/category/enterprise programs leveraging Haleon Get Well Stay Well, or new enterprise platforms. A portion of your time will also be dedicated to key projects within the Canada Shopper Science Lab (SSL).

Why Join Haleon?

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer matching.
• Optional Haleon Savings Plan with employer matching.
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

This role will provide YOU with the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following…

• Develop and lead the Shopper Insights & Analytics agenda for Haleon Canada through collaboration with stakeholders including: Shopper Experience, Category Development, Customer teams, Marketing, and Retail partners.
• Identify and manage the learning agenda, research plan, data and tools with focus on raising our capability and level of retailer-centric shopper understanding, including path to purchase, shopper trends, shelving & merchandising solutions.
• Lead & create deep understanding of retailer ‘high potential shopper’ (most valuable) profiles at priority customers, leveraging online DTC research tools and focus groups, as appropriate.
• Support retailer joint business planning with relevant insights that inform & influence retailer, department, and category strategies.
• In partnership with relevant stakeholders, develop and be responsible for annual budget and plan to deliver bespoke and actionable Customer insights for priority retailers.
• Collaborate with cross-functional teams, external partners, and other relevant stakeholders to identify opportunities and activate on them utilizing Haleon/Customer first party data, leveraging digital eco-systems, infrastructure and capabilities.
• Provide ongoing insights and analysis for Haleon’s Get Well, Stay Well program. This will include overall program performance, segmentation, co-hort analysis, A/B testing and database health.
• Drive expertise as Haleon Canada ambassador and subject matter expert of key customers’ digital eco-systems & infrastructure, raising opportunities for collaboration and partnership, forging strong relationships with senior retail media stakeholders (i.e., Walmart Connect, Loblaw Media, etc.).
• In partnership with CRM team and priority retailers, elevate first party data connectivity to drive personalization in Haleon Programs and retail media targeting to drive category conversion.
• Support our local in-house Shopper Science Lab, including delivering an annual customer engagement & value plan to support delivery of brand, category, and sales objectives.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Business, Marketing, Analytics or related field.
• 5+ years of experience with market research/ insights (consumer, shopper, expert, customer)/ CRM, and/or IT.
• Prior experience in CPG, Digital agency or CRM and digital marketing or retail media/CRM experience.
• Strong understanding of retail strategy, marketing, and sales processes - business planning, marketing/sales strategy.
• Strong interpersonal and communication skills, with the ability to story tell. Must have the ability to distill simplified customer insights from multiple and complex data sources.
• Ability to connect the dots between many platforms within the business e.g. Salesforce Marketing Cloud, Customer Data Platforms (CDP), Microsoft Fabric, PowerBI, Google Analytics and more.
• Proven ability to prioritize key projects to meet critical stakeholder timelines.
• Demonstrated stakeholder relationship management.
• Driving business impact from Customer based insights.
• Experience with online DTC research tools and focus group planning & facilitation.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Health & Wellness or Beauty brand experience.
• Experience with Salesforce Marketing Cloud & Salesforce Data Cloud
• Experience with secondary market consumption data/reporting/analyses/tools (e.g. Nielsen) Consumer Healthcare industry or Retail CRM experience.

#LI-Hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.