SEO Website Copywriter Needed for Engaging Content

TEEMA Solutions Group; Barrie; On-site; CAD 55,000 - 75,000; Full time

Job summary

A digital marketing agency in Barrie, Ontario, seeks an experienced SEO website copywriter to create compelling and optimized content for a product-focused website. The ideal candidate will have strong SEO writing skills and experience in eCommerce. Responsibilities include writing web pages, product descriptions, and blogs, ensuring content ranks well in search engines while engaging readers.

Qualifications

• Strong SEO writing experience, ideally for product or service websites.
• Ability to adapt tone and messaging based on brand guidelines.
• Excellent grammar, clarity, and attention to detail.

Responsibilities

• Write and optimize website pages with a focus on SEO best practices.
• Develop product and service descriptions that are clear and persuasive.
• Research target keywords and incorporate them into content.

Skills

SEO Writing

Keyword Research & Implementation

Website Copywriting

Blog & Article Writing

Content Structuring for Web

Conversion-Oriented Writing

Tools

SEMrush

Ahrefs

Surfer SEO

Job description

About Us
We’re a fast-growing digital marketing agency that partners with brands to drive meaningful growth through high-performing strategies and smart execution. We work across Shopify and other eCommerce platforms, with a team of talented marketers, developers, and designers who bring campaigns to life.

Summary
We are looking for a talented and experienced SEO website copywriter to help us craft clear, compelling, and conversion-driven content for a product-focused website. This role involves writing optimized copy for core web pages, blog content, and detailed product/service descriptions.

The ideal candidate has a proven track record of writing for e-commerce or service-based websites, understands how to communicate value with clarity, and knows how to structure content to rank well in search engines while engaging real readers. A strong grasp of SEO fundamentals, user experience, and persuasive storytelling is key.

What You’ll Do:
• Write and optimize website pages with a focus on SEO best practices
• Develop product and service descriptions that are clear, informative, and persuasive
• Research target keywords and incorporate them naturally into content
• Collaborate with our team to understand brand tone, customer needs, and site architecture
• Optimize headlines, meta descriptions, and on-page elements for improved visibility
• Ensure consistency in messaging, grammar, formatting, and brand voice

What We’re Looking For:
• Strong SEO writing experience, ideally for product or service websites
• Ability to adapt tone and messaging based on brand guidelines
• Excellent grammar, clarity, and attention to detail
• Understanding of how content supports user journeys and sales funnels
• Familiarity with accessibility and readability best practices (a plus)
• Bonus if you’ve worked in industries related to home products, aging-in-place, or mobility aids (not required)

Skills & Tools:
• SEO Writing
• Keyword Research & Implementation
• Website Copywriting
• Blog & Article Writing
• Content Structuring for Web
• Conversion-Oriented Writing
• Experience with tools like SEMrush, Ahrefs, or Surfer SEO is a plus

If you’re a writer who can balance creativity with data-driven content strategy, we’d love to work with you. Please include relevant samples with your application.