SEO & Web Specialist

CPA Ontaro; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading professional organization in Canada is seeking an SEO & Web Specialist to enhance its digital presence. This role involves applying SEO best practices for improved visibility and user experience. Candidates should have strong digital marketing backgrounds, be proficient in SEO techniques, and possess skills in analytics and web management systems. A hybrid work model is offered alongside comprehensive benefits.

Benefits

Dynamic collaborative work environment

Hybrid work model

Comprehensive benefits and wellness programs

Qualifications

• 4+ years in digital marketing or SEO-focused roles.
• Google Analytics certification highly preferred.
• Experience with various website management systems.

Responsibilities

• Optimize and enhance digital presence using SEO best practices.
• Create and update web pages ensuring SEO and UX principles.
• Analyze data and monitor campaign performance.

Skills

SEO techniques

Content optimization

Google Analytics

Website management (WordPress, Drupal, etc.)

Analytics and reporting

Communication

Education

Post-secondary degree in Marketing

Tools

SEMrush

Ahrefs

Google Keyword Planner

GA4

Microsoft Office Suite

Job description

Opportunity to Impact Our Online Presence

By Joining our Digital Marketing Team

CPA Ontario is currently seeking an SEO & Web Specialist responsible for optimizing and enhancing our digital presence. The role involves applying SEO best practices to improve organic search visibility, drive traffic, and ensure a user-friendly website that aligns with our marketing and business goals. Additionally, the specialist will contribute to SEO and content strategies to boost ranking, engagement, and revenue on platforms such as cpaontario.ca and our Professional Development platform, while also analyzing data, creating reports, and monitoring campaign performance.

What You’ll Be Doing :

• Providing expertise and marketing plans for digital campaigns requested by marketing leads and business units.
• Creating and updating web pages, maintaining content governance, SEO, and UX principles.
• Optimizing key digital platforms including cpaontario.ca and the Professional Development platform to meet search engine and performance targets.
• Using web analytics tools to generate insights, compare reports, and track web metrics.
• Ensuring consistent brand quality across all web content and digital communications.

Who You Are :

• A post-secondary graduate in Marketing or related field with 4+ years in digital marketing or SEO-focused roles. Google Analytics certification is highly preferred.
• Proficient in SEO techniques, including content optimization, meta tags, headers, images, website architecture, page speed, mobile-friendliness, crawling, indexing, and link-building strategies. Experience with SEMrush, Ahrefs, or Google Keyword Planner is required.
• Experienced with website management systems such as WordPress, Drupal, Sitecore, Shopify, and familiar with UX/UI collaboration.
• Skilled in website maintenance, content updates, error fixing, redirects, and version control. Content management system experience is an asset.
• Adept at analytics and reporting, capable of interpreting SEO data and translating it into actionable insights. Familiarity with GA4 and event tracking is required.
• Ability to develop SEO strategies aligned with business goals, collaborate across teams, and possibly experience with CRO and A/B testing.
• Proficient in Word, Excel (advanced), PowerPoint, Outlook, One Drive, SharePoint, and Teams.
• An excellent communicator, both verbally and in writing, with the ability to work under pressure and thrive in a team environment.

What We Offer :

• A dynamic, collaborative, and innovative work environment.
• Hybrid work model combining remote and in-office work.
• Commitment to diversity, inclusion, and professional growth.
• Comprehensive benefits and wellness programs supporting your well-being.

Who We Are :

We uphold the highest standards of integrity and expertise for over 97,000 members and 21,000 students. Our Chartered Professional Accountants are valued worldwide for their financial expertise, strategic thinking, and leadership.

We appreciate your interest in CPA Ontario and this position. Our recruitment process is thorough, and qualified candidates will be contacted. We encourage you to set up job alerts to stay informed about opportunities that match your career goals.