SEO & Web Specialist

CPA Ontaro; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

CPA Ontario is seeking an SEO & Web Specialist to enhance its digital presence. The role involves optimizing organic search visibility, driving traffic, and contributing to content strategies while ensuring a user-friendly website. Ideal candidates will hold a degree in Marketing and have substantial experience in SEO and digital analytics.

Benefits

Hybrid work model

Career development opportunities

Comprehensive benefits and wellness programs

Dynamic and collaborative work environment

Qualifications

• 4+ years in digital marketing or SEO-focused experience.
• Proficient in SEO content optimization and web management tools.
• Familiar with GA4 and translating data into insights.

Responsibilities

• Optimize content to improve search engine visibility.
• Analyze metrics using web analytics tools.
• Maintain website content governance and UX principles.

Skills

SEO practices

Content optimization

Web analytics

Communication

Education

Post-secondary degree in Marketing or related field

Tools

Google Analytics

SEMrush

Ahrefs

WordPress

Drupal

Shopify

Job description

Opportunity to Impact Our Online Presence

By Joining our Digital Marketing Team

CPA Ontario is currently seeking an SEO & Web Specialist responsible for optimizing our digital presence. The role involves improving organic search visibility, driving traffic, and ensuring a user-friendly website experience that aligns with marketing and business goals. You will also contribute to SEO and content strategies to enhance ranking, engagement, and revenue on our main platforms (cpaontario.ca and our Professional Development platform). Additionally, you will analyze data, create reports, and develop dashboards to monitor campaign performance and key metrics.

What You’ll Be Doing :

• Providing expert guidance and marketing plans for digital campaigns requested by marketing leads and business units.
• Creating and updating website pages, maintaining content governance, SEO, and UX principles.
• Optimizing content on key digital platforms to meet search engine and performance targets.
• Using web analytics tools to analyze metrics and generate insights.
• Ensuring consistent brand and quality in all web content and digital communications.

Who You Are :

• A post-secondary graduate in Marketing or a related field with 4+ years of digital marketing or SEO-focused experience. Google Analytics certification is preferred.
• Proficient in SEO practices, including content optimization, website architecture, page speed, mobile-friendliness, crawling/indexing issues, and link-building. Experience with SEMrush, Ahrefs, or Google Keyword Planner is required.
• Experienced with website management tools like WordPress, Drupal, Sitecore, Shopify, and familiar with UX/UI collaboration.
• Capable of website maintenance tasks such as content updates, error fixing, redirects, and version control.
• Skilled in analytics, reporting, and translating data into actionable insights, with familiarity in GA4 and event tracking.
• A strategic thinker able to develop SEO strategies aligned with business goals, with exposure to CRO and A/B testing as assets.
• Diligent in using Word, Excel (advanced), PowerPoint, Outlook, OneDrive, SharePoint, and Teams.
• An excellent communicator, both verbally and in writing, able to work under pressure and collaboratively.

What We Offer :

• A dynamic, fast-paced environment fostering collaboration, innovation, and passionate professionals.
• Hybrid work model combining remote and in-office work.
• Diversity and inclusion initiatives to foster a welcoming environment.
• Career development opportunities supported by learning investments.
• Comprehensive benefits and wellness programs supporting your well-being.

Who We Are :

We are dedicated to protecting the public, advancing the profession, and guiding our CPAs. With over 97,000 members and 21,000 students, we uphold the highest standards of integrity and expertise, helping our members stay ahead of global trends and regulatory changes. CPAs are globally recognized for their expertise, strategic thinking, management skills, and leadership.

We appreciate your interest in CPA Ontario and this position. Our recruitment process is thorough, and qualified candidates will be contacted. We encourage you to set up job alerts for roles matching your experience and career aspirations.

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