SEO Specialist (up to 60k)

Ignite Talent Solutions; Mississauga; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks an SEO/SEM expert to enhance their digital presence. In this dynamic role, you will manage SEO activities, develop content strategies, and oversee SEM campaigns across major platforms like Google and Bing. Your expertise will drive data-driven decisions, optimize website performance, and ensure that best practices are implemented effectively. This position offers a chance to work with a talented team, where your insights will significantly influence the company's online success. If you're passionate about search engine marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• Proven experience in SEO and SEM with a focus on PPC campaigns.
• Solid understanding of performance marketing and customer acquisition.

Responsibilities

• Manage SEO activities including content strategy and link building.
• Execute tests and analyze data to maximize ROI in paid search campaigns.
• Collaborate with teams to implement SEO best practices.

Skills

SEO

SEM

PPC Management

Data Analysis

Keyword Strategy

Link Building

Website Analytics

Performance Marketing

Education

BS/MS in a quantitative field

Tools

Google Analytics

Bid Management Tools

HTML

CSS

JavaScript

Job description

Our client is looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Planning and executing campaigns across social platforms.

Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field