SEO Specialist I

Best Buy; Toronto; Remote; CAD 68,000 - 70,000; Full time

Job summary

A leading Canadian retailer is seeking an experienced SEO Specialist to drive search and discovery optimizations. This role focuses on executing SEO strategies for eCommerce, performing keyword research, and optimizing various digital touchpoints. Candidates should have 3–4 years of relevant experience and a bachelor’s degree. Enjoy a remote-first work environment with benefits such as employee discounts and career growth opportunities.

Benefits

Employee discounts

Flexible health benefits

100% matched pension plan

Training programs

Qualifications

• 3–4 years experience with large-scale eCommerce websites.
• Experience with multidisciplinary teams required.
• Intermediate knowledge of HTML and CSS necessary.

Responsibilities

• Execute holistic SEO strategies for customer acquisition.
• Perform keyword research and optimize content for various platforms.
• Monitor advancements in LLMs to adapt SEO strategies.

Skills

Research skills

Reporting skills

Team collaboration

SEO strategy development

Content optimization

Education

Bachelor’s Degree or relevant post-graduate degree/diploma

Tools

Adobe Analytics

Google Search Console

SEMrush

Job description

Overview

Do you enjoy uncovering growth opportunities, leading on-site audits, and working directly with other domains to carry out improvements? If yes, come lead Best Buy Canada’s digital transformation with the SEO Community of Practice.

As an SEO Specialist, you will help steer the search and discovery optimization of Best Buy Canada’s storefront and other digital touchpoints. You will lead optimization strategies, carry out regular reporting, and support other SEO specialist members in their analyses and audit work. By evaluating competitive trends, monitoring emerging technologies such as AI-driven search, and reviewing the performance of our online experiences, you will extract meaningful insights and create actionable proposals to further enhance our visibility across traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-driven search experiences.

We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative and social purposes.

Make a difference on our eCommerce team as an SEO Specialist!

What you’ll do

• Execute holistic SEO strategies to acquire new customers while achieving ROI goals within the Canadian eCommerce market.
• Perform targeted and thorough keyword research, content analyses, and entity-based optimizations aligned with traditional search, AEO, and GEO.
• Optimize site copy before it goes live for Best Buy's content, including category overviews, buying guides, brand stores, marketing pages, blogs, and feature articles.
• Support structured data implementation to increase discoverability across AI Overviews, voice assistants, and LLM-powered platforms.
• Oversee the optimization of our 192 local listings across Canada, ensuring accuracy and enhanced visibility in map and generative search results.
• Complete regular reporting and competitor analyses, evaluating the impact of on-site and AI-driven optimizations.
• Monitor advancements in large language models (LLMs) and leverage insights to adapt SEO strategies for emerging generative search ecosystems.
• Build relationships with external stakeholders to raise awareness of our channel, best practices, and the evolving search landscape.
• Proactively share industry standards and best practices—including AEO, GEO, and LLM considerations—with other domains and stakeholders.

What we’re looking for

• 3–4 years of experience working on large-scale eCommerce websites, supporting year-long business roadmaps.
• Experience collaborating with multidisciplinary teams (including web developers, UX designers, writers, and marketing specialists) to deliver on team-wide roadmaps.
• Executive reporting skills using multiple data sources (including SEMrush, Adobe Analytics, Google Search Console, and AI-driven analytics tools).
• Intermediate knowledge of HTML, CSS, and Adobe Analytics, with awareness of structured data markup for AEO and GEO.
• Familiarity with large language models (LLMs) and their impact on search visibility, discoverability, and conversational optimization.
• Bachelor’s Degree at a minimum OR relevant post-graduate degree / diploma.

Why you’ll love it here

• Remote-first work environment.
• Employee discounts on awesome tech from day one.
• Flexible health benefits and wellness program.
• TFSA and RRSP programs.
• 100% matched company pension plan.
• Training programs to build new and transferable skills, including AEO, GEO, and AI-driven search optimization.

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.

Join our amazing team! We are looking for people just like you.

Annualized base pay range

68,000.00 - $70,000.00

Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

About Us

Wondering is a great place to start. Let’s talk about what’s possible.

Best Buy Canada is one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology and entertainment products, plus an expanded assortment of lifestyle products offered online at the right prices.

Recognized as a 2023 winner of Canada’s Top 100 Employers, we received top marks in everyone from our work atmosphere and employee engagement to our phenomenal training and skills development programs.

When you’re part of our team, you’ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You’ll get a sneak peek at the newest gadgets before they hit the market!

Employment opportunities are available nationwide, including our Canadian Headquarters (CHQ) on the west coast, our two distribution centres, and 150+ retail store locations.

We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology.

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