SEO Specialist

Bloom Search Marketing Inc.; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading digital agency in Canada seeks an SEO Specialist to develop and implement 360 SEO strategies for large clients. The role involves collaborating with various departments and requires over 3 years of SEO experience along with a relevant Bachelor's degree. Bloom offers a hybrid work model and numerous employee benefits including a balanced work-life environment, insurance, training programs, and a strong focus on team collaboration.

Benefits

4.5 days work week

3 weeks of vacation

Health and Dental Insurance

Access to telemedicine

Employee Assistance Program (EAP)

Deferred Profit Sharing Plan

Training and certifications

Recognition Awards Program

Qualifications

• Over 3 years of SEO experience required.
• Bachelor's degree in relevant fields preferred.
• Fluent in English and French is an asset.

Responsibilities

• Develop and implement SEO strategies for various clients.
• Conduct SEO audits and create sitewide content strategies.
• Manage client communication and build relationships.

Skills

SEO audits

Data analysis

Content writing

Client communication

Technical SEO

Keyword research

SEO tools proficiency

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

SEMrush

Ahrefs

Google Analytics

Google Search Console

WordPress

Shopify

Job description

We are currently only considering applicants who are based in Canada and legally authorized to work in the country.

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 18 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Our Ideal Candidate

We’re looking for a creative individual who shares our passion for search engine optimization and is driven to provide exceptional service and results to clients.

Do you know Google Analytics and Google Search Console like the back of your hand? Are Schema markup, Canonical, Hreflang and Alt tag part of your daily language? Do you want to join a creative content marketing team? Are you a team player who actively collaborates with your colleagues? And on top of all that you are able to wow the audience with your amazing Powerpoint presentations?

If the answer is "yes", we have something for you!

Role Overview

As an SEO specialist, you will work on the development and implementation of 360 SEO strategies (technical, content, local, SXO, mobile,...) on large institutional and e-commerce accounts. Your team spirit, your desire to push the limits of SEO even further by collaborating with the various departments of Bloom will allow us to accomplish incredible projects.

Key Responsibilities

Technical SEO

• SEO audits, recommendations, and execution;
• Implement SEO technical recommendations for client websites;
• Monitor and report on SEO campaign performance through the use of SEO platforms and software.

Content SEO

• Create sitewide content strategies;
• Build and implement persona research and keyword research optimizations;
• Create the marketing strategy which supports and extends marketing initiatives;
• Develop a campaign that drives traffic, improves customer engagement, leads and sales;
• Build and develop on-page SEO campaigns.

Authority and Online Presence Management

• Optimize local SEO platforms with Google and local management tools;
• Perform website authority analysis and provide recommendations about increasing authority in client’s industry online.

Client Responsibilities

• Manage a portfolio of SEO clients;
• Develop and retain client relationships;
• Communicate with clients on a regular basis to discuss goals and strategies;
• Consulting clients on effective performance solutions;
• Build and deliver reports with advanced insights and recommendations.

Other Responsibilities

• Train new and existing junior SEO team members (a few hours a month);
• Develop team knowledge in internal training program;
• Provide valuable insights and constructive suggestions on service improvements;
• Help develop new SEO service offers with SEO product lead.

Knowledge & Skill Requirements

• Over 3 years of experience in an SEO role;
• Bachelor's degree in Marketing, Communications, or a relevant field;
• Experience gained in a digital marketing agency;
• Ability to perform detailed SEO audits to identify opportunities for improvement on websites;
• Ability to analyze competitors' SEO strategies and derive insights to enhance site performance;
• Ability to manage multiple SEO projects simultaneously and meet strict deadlines;
• Comfortable presenting SEO deliverables directly to clients;
• Ability to interpret data, create clear reports, and make strategic decisions based on that data;
• Content writing skills optimized for search engines, identifying strategic keywords, and integrating on-page SEO practices;
• Development of long-term content strategies to meet user needs and improve organic search rankings;
• Proficiency in advanced SEO tools – Advanced use of tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc., for backlink analysis, keyword research, and site performance;
• Knowledge of HTML, CSS, JS;
• Ability to develop custom SEO strategies;
• Strong proficiency in the Google suite (Gmail, Google Docs, Google Sheets, etc.);
• Advanced analytical skills using Google Search Console, Google Analytics, Google My Business;
• Experience with WordPress, Shopify, and Magento;
• Experience with tracking and Google Tag Manager;
• Proven success in meeting client objectives : Increasing sales and profitability;
• Demonstrated structured and methodical working approach, with the ability to handle client demands and prioritize tasks effectively;
• Asset : Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international / national team members;
• Advanced Google Analytics certification :
• We are currently only considering applicants who are based in Canada and legally authorized to work in the country.

At Bloom, We Offer

• 4.5 days work week;
• Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
• 3 weeks of vacation and 5 flex days;
• Agency closed between Christmas and New Years;
• Health and Dental Insurance;
• Access to telemedicine;
• EAP) Employee Assistance Program;
• Deferred Profit Sharing Plan and Retirement Savings Plan;
• Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• Virtual and in person team-building activities;
• Training and certifications;
• Recognition Awards Program : we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
• Office supplies for home office;
• Corporate discount on certain gym memberships;
• Corporate discounts on glasses, sunglasses, contacts and others.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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