SEO Specialist

RM Staffing B.V.; Southwestern Ontario; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading staffing agency in Ontario seeks an experienced SEO Specialist. You will optimize website content and implement SEO strategies to enhance organic traffic and visibility. Ideal candidates will have 2–5 years of SEO experience and a strong grasp of analytics tools. This role offers a chance to collaborate with cross-functional teams for driving impactful results.

Qualifications

• 2–5 years of experience in SEO, either in-house or agency.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools like Ahrefs, Google Search Console, and SEMrush.

Responsibilities

• Develop and manage SEO strategies aligning with business goals.
• Optimize website content and meta tags for improved search visibility.
• Conduct technical audits and troubleshoot SEO issues.

Skills

SEO experience

Analytical skills

Communication skills

Problem-solving skills

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

Job description

Overview

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Responsibilities

• Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies that align with business goals. Conduct competitive analysis to identify gaps and opportunities in search. Plan and execute keyword research and mapping to targeted landing pages.
• On-Page Optimization: Optimize website content, meta tags, headers, internal linking, and images. Collaborate with content teams to ensure SEO best practices are implemented in new and existing content. Monitor site architecture and ensure crawlability and indexability.
• Off-Page SEO: Develop and manage link-building campaigns, outreach, and partnerships. Monitor backlink profile and identify disavow opportunities.
• Technical SEO: Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability. Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
• Analytics & Reporting: Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance. Track keyword rankings, CTR, bounce rates, and conversion from organic traffic. Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.