SEO Specialist

Marwick Marketing; Cornwall; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading Google Partner Agency seeks a Digital Marketing Specialist focused on Search Engine Optimisation. In this role, you'll manage SEO campaigns and interact with clients directly to fulfill their digital marketing goals. Candidates should have a strong understanding of SEO principles and experience with analytics tools. This position offers flexible work options and excellent pay.

Benefits

Flexible hours

Full benefits for full-time staff

On-going training

Team days

Qualifications

• 2+ years in digital marketing or in-house marketing.
• In-depth experience with analytics tools.
• Knowledge of SEO best practices, keyword research, and ranking factors.

Responsibilities

• Create and execute SEO tasks according to the company strategy.
• Communicate directly with clients and manage their SEO needs.
• Research and develop strategic marketing plans for clients.

Skills

Communication

SEO Specific

Problem Solving

Analytical Skills

Education

Degree or Diploma in Marketing

Tools

Google Analytics

Google Search Console

Job description

Marwick Marketing is a leading Google Partner Agency in the South West of England.

• Full-time, part-time, remote, and in-house options for the right person
• Excellent rates of pay
• Full benefits for full-time in-house staff
• Flex hours and flex days
• On-going training
• Team days

We specialise in Search Engine Optimisation and Google Ads (Search, Display, Remarketing, YouTube, Mobile, and Shopping).

Our tech team is growing, and we are hiring a Digital Marketing Specialist (Search Engine Optimisation Expert) to join our team in Newquay, Cornwall.

Candidates should have 2 years plus of professional experience managing successful Search Engine Optimisation Campaigns and / or Google Ads campaigns.

This position includes working with Account Directors who manage a portfolio of clients. While the Account Directors are in a more client-facing role, the Digital Marketing Specialist (Search Engine Optimisation Expert) works on the creation and execution of campaigns within the client team.

What You’ll Do

• Attend onboarding meeting / call with the Business Development Manager and Account Director to discuss the client’s needs and expectations.
• Research and develop a strategic plan with team members that will help clients reach their goals within their budgetary constraints.
• Run strategy calls with new clients and Account Director.
• Fulfill the digital marketing strategy (SEO) outlined in the strategic plan by working on the following (but not limited to) :

Install and monitor Google Analytics data

• Create and execute SEO tasks following the Marwick SEO strategy
• Complete any other work related to online marketing that would benefit the client and is within their budgetary restrictions.
• Communicate directly with clients for ongoing work and quick updates.
• Work with Account Director to ensure answering client’s demands and communication in a quick manner
• Provide monthly updates to the Account Director before the 1st of each month
• Work with Account Director on monthly calls by giving them everything they need and attending calls when needed
• Stay up to date with the latest digital marketing trends
• Proactively make strategic campaign recommendations to clients
• Offer advice to the CEO and COO on ways to improve our SEO / PPC / SMM processes
• Such other duties as we may request which are consistent with your abilities and responsibilities
• Remain familiar with and comply with all our policies in place from time to time

Qualifications & Attributes

• 2+ years working in a digital marketing capacity or in an in-house digital marketing position
• Degree or Diploma or equivalent work experience
• In-depth experience with website analytics tools (i.e. Google Analytics, Agency Analytics, Google Search Console)
• Excellent presentation skills and comfortable speaking in client / project meetings
• Excellent verbal and written communication skills
• SEO Specific]

Knowledge of all aspects of SEO including keyword research, competitor analysis, content planning, backlink analysis and interpretation, outreach, deep technical SEO knowledge.

• Excellent working knowledge of Google Analytics including GA4.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Excellent problem solving and communication skills.
• Demonstrated ability to build and maintain client relationships.
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work within a team and independently
• Strong organisational, time management, and analytical skills