SEO & PPC Specialist

Marwick Marketing; Cornwall; On-site; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to join their dynamic team in Cornwall. This role focuses on Search Engine Optimization and Google Ads, where you'll collaborate with Account Directors to create and execute innovative marketing campaigns. Ideal candidates will have a solid background in digital marketing, excellent communication skills, and a passion for staying ahead of industry trends. Join a forward-thinking company that offers flexibility, ongoing training, and a supportive team environment, perfect for those looking to make a significant impact in the digital marketing realm.

Benefits

Excellent rates of pay

Full benefits

Flex hours and flex days

On-going training

Team days

Office by the beach

Qualifications

• 2+ years in digital marketing or in-house position.
• In-depth experience with website analytics tools.

Responsibilities

• Develop strategic plans to meet client goals.
• Execute SEO tasks and monitor Google Analytics.

Skills

SEO

Google Ads

Google Analytics

Client Communication

Presentation Skills

Problem Solving

Education

Degree or Diploma in Marketing

Equivalent Work Experience

Tools

Google Analytics

Google Search Console

HTML

CSS

JavaScript

Job description

Marwick Marketing is a leading Google Partner Agency in the South West of England.

• Excellent rates of pay (£25ph – £40ph)
• Full benefits
• Office by the beach in Newquay (surfboard & bike storage)
• Flex hours and flex days
• On-going training
• Team days

We specialise in Search Engine Optimisation and Google Ads (Search, Display, Remarketing, YouTube, Mobile, and Shopping).

Our tech team is growing, and we are hiring a Digital Marketing Specialist (Search Engine Optimisation Expert) to join our team in Newquay, Cornwall.

Candidates should have 2 years plus of professional experience managing successful Search Engine Optimisation Campaigns and/or Google Ads campaigns.

This position includes working with Account Directors who manage a portfolio of clients. While the Account Directors are in a more client-facing role, the Digital Marketing Specialist (Search Engine Optimisation Expert) works on the creation and execution of campaigns within the client team.

What You’ll Do

• Attend onboarding meeting/call with the Business Development Manager and Account Director to discuss the client’s needs and expectations.
• Research and develop a strategic plan with team members that will help clients reach their goals within their budgetary constraints.
• Run strategy calls with new clients and Account Director.
• Fulfill the digital marketing strategy (SEO) outlined in the strategic plan by working on the following (but not limited to):
  • Install and monitor Google Analytics data
  • Create and execute SEO tasks following the Marwick SEO strategy
  • Complete any other work related to online marketing that would benefit the client and is within their budgetary restrictions.
• Communicate directly with clients for ongoing work and quick updates.
• Work with Account Director to ensure answering client’s demands and communication in a quick manner
• Provide monthly updates to the Account Director before the 1st of each month
• Work with Account Director on monthly calls by giving them everything they need and attending calls when needed
• Stay up to date with the latest digital marketing trends
• Proactively make strategic campaign recommendations to clients
• Offer advice to the CEO and COO on ways to improve our SEO/PPC/SMM processes
• Such other duties as we may request which are consistent with your abilities and responsibilities
• Remain familiar with and comply with all our policies in place from time to time

Qualifications & Attributes

• 2+ years working in a digital marketing capacity or in an in-house digital marketing position
• Degree or Diploma or equivalent work experience
• In-depth experience with website analytics tools (i.e. Google Analytics, Agency Analytics, Google Search Console)
• Excellent presentation skills and comfortable speaking in client/project meetings
• Excellent verbal and written communication skill
• [SEO Specific]
  • Knowledge of all aspects of SEO including keyword research, competitor analysis, content planning, backlink analysis and interpretation, outreach, deep technical SEO knowledge.
  • Excellent working knowledge of Google Analytics including GA4.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
• Excellent problem solving and communication skills.
• Demonstrated ability to build and maintain client relationships.
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work within a team and independently
• Strong organisational, time management, and analytical skills

Canada Office
Cleveland Avenue
Squamish
British Columbia, Canada