SEO Manager - Tangerine

Tangerine Bank; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading direct bank in Canada is seeking an SEO Manager to drive engagement and growth through innovative SEO strategies. Ideal candidates will have 5-7 years of experience and be proficient in tools like SEMrush and Google Analytics. Join a collaborative team focused on empowering clients and fostering a positive culture. The role offers workspace flexibility and a commitment to diversity and inclusion.

Benefits

Access to online courses

Flexible workspace

Comprehensive benefits

Qualifications

• 5-7 years of SEO experience with successful strategies.
• Highly proficient in SEO and analytics tools.
• Strong written and verbal communication skills.

Responsibilities

• Monitor and analyze SEO performance.
• Collaborate with content team on SEO strategy.
• Implement technical SEO improvements.

Skills

SEO tools proficiency

Analytical skills

Time management

Communication skills

Interpersonal skills

Education

Bachelor's degree in marketing or related field

Tools

SEMrush

Google Analytics

Screaming Frog

Google Search Console

Job description

Overview

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

Are you ready to make the change and become part of an established disruptor with the backing of a highly engaged team? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing

The SEO Manager supports Tangerine’s business priorities by executing SEO/GEO strategies that drive engagement and growth. This role is ideal for a highly analytical marketer who thrives on data in a fast-paced, evolving digital landscape. The Manager will work collaboratively across teams and with external partners to monitor performance, identify opportunities, and execute optimizations that drive impact.

• Monitor and analyze SEO performance using tools like Google Analytics & Search Console; build clear dashboards and share regular updates on performance, insights and recommendations to stakeholders and senior leadership
• Work closely with 3rd party partners to ensure high quality outputs across core page optimizations, digital PR, content gap analysis & content outlines & briefs
• Collaborate with the content team to create and optimize content that aligns with SEO strategies and targets key audiences
• Oversee the implementation of technical SEO improvements, including site structure, URL architecture and mobile optimization
• Conduct regular competitive analysis to identify opportunities and industry trends; incorporate findings into SEO strategies to increase market leadership
• Integrate emerging AI trends into the bank’s SEO strategies, positioning the bank at the forefront of search innovation
• Keep abreast of the latest SEO trends, algorithm updates, and industry best practices; share thought leadership and customer insights across teams
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions
• Actively pursue effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk
• Champions a high-performance environment and contributes to an inclusive work environment
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions

Do you have the skills that will enable you to succeed in this role?

• Minimum 5-7 years of SEO experience, with a proven track record of developing and executing successful SEO strategies
• Highly proficient in SEO tools such as SEMrush, Screaming Frog, Google Search Console, Bing Webmaster tools, Google Analytics
• Bachelor’s degree in marketing or related field
• Excellent analytics skills and the ability to interpret complete data sets
• Strong time management skills and problem-solving skills, with ability to prioritize and drive initiatives within deadlines
• Strong written and verbal communication skills with attention to detail
• Strong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels
• Financial Services experience an asset
• French language an asset

What’s in it for you?

• You will be part of a diverse and inclusive team of client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
• You will have access to thousands of online and in-person courses so you can shape your career growth with support from diverse industry leaders.
• You will get our help to save for your future and to invest in your total well-being through our Tangerine benefits*
• You belong here, and we are equal and uncomplicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.