North America SEO Strategist — Growth & Insights

Salt Digital Recruitment; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Salt Digital Recruitment's client seeks an SEO Strategist to drive the North America strategy, partnering with global teams to boost visibility, traffic, and conversions. You will lead regional initiatives, conduct audits, and align cross-functional efforts to meet business goals.

The role requires 5+ years in SEO, strong analytics, CMS experience, and proficiency with tools like Google Search Console, SEMrush, Ahrefs, GA4, and Power BI. Bachelor's degree in Marketing or related field preferred.

Qualifications

• 5+ years of experience in an SEO-focused role.
• Strong knowledge of SEO best practices, algorithms, and emerging trends.
• Proficiency with SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, GA4, Power BI).
• Experience with Content Management Systems (CMS).
• Bachelor's degree (BA/BS) in Marketing, Communications, or a related field preferred.

Responsibilities

• Develop NA SEO strategy in collaboration with global SEO team and cross-functional partners.
• Track and report on SEO performance; deliver actionable insights to stakeholders.
• Conduct ongoing audits for on-page, off-page, and technical SEO; manage agency partners.

Skills

Strategic thinking

Analytical thinking

Strong communicator

Self-starter

Education

Bachelor's degree (BA/BS) in Marketing, Communications or related field

Tools

Google Search Console

SEMrush

Ahrefs

GA4

Power BI

Job description

Salt Digital Recruitment's client seeks an SEO Strategist to drive the North America strategy, partnering with global teams to boost visibility, traffic, and conversions. You will lead regional initiatives, conduct audits, and align cross-functional efforts to meet business goals.

The role requires 5+ years in SEO, strong analytics, CMS experience, and proficiency with tools like Google Search Console, SEMrush, Ahrefs, GA4, and Power BI. Bachelor's degree in Marketing or related field preferred.